Organizational Impact: Companies Like Apple,

Organizational Impact:

Companies like Apple, Google and Hyundai are among those that are synonymous with innovation since they have outperformed their peers in the industry. These companies have exceeded the median of their industry peer groups while spending less. These companies have developed various models for high-level innovation which has in turn resulted in success at the corporate level. In most cases, these companies have capitalized on new technology to drive substantial new revenue streams through real business innovation. Furthermore, the companies are juggernauts of innovation since they have aligned various innovation strategies with their businesses.

Google and Innovation:

As a sovereign company in the cyberspace industry, Google has become a successful model of a firm, which has discovered a formula to continually innovate. Throughout its history, the company has recognized that its competitive advantage is because of the continual range of web innovations such as Google Chrome, a new web browser introduced in September 2008. In addition to the need for an evolving competitive advantage that will grow over time, Google's main objective is to develop technology that match the development of the Web itself.

The company changed its traditional management strategy to ensure that it develops technology as fast as the Web evolved. Consequently, Google employed workers with the best and brightest talent across the globe and challenged them to innovate their own ideas. As the company's employees are encouraged to innovate, the company's management strategy and process has changed. The company's workers are allowed to incorporate a considerable amount of their time in experimentation (Farren, n.d.). As employees are permitted to test-drive their ideas rapidly and reasonably, Google delivers services that are ahead of the curve.

Innovation at Apple Inc.:

Apple Inc. has grown to become an iconic company from being a firm that appeared doomed more than 10 years ago through innovation, which is a critical factor in the company's re-invention. The company not only ranks first among innovative firms across the globe but has prospered by delivering products that are ahead of time. Through its innovation strategy, the company has been consistent in manufacturing products with greater reliability even with its decline to make its music protection software and operating system available to others. The company locks its engineer away for them to develop new ideas and incorporate the results in elegant software and stylish design ("Lessons from Apple," 2007). Innovation has largely impacted the company's products since it focuses on designing new products centered on users' needs instead of the demands of technology. Through user-centric innovation, Apple Inc. has merged clever technology with simplicity that allows customers to dictate product designs.

Innovation at Hyundai Motors: