Political Science
Vincent Hutchings -- Racial Coding in American Politics
What are three key points discussed by the scholar?
The three key points that were discussed include: race continues to play an important role in political perceptions; to avoid negative stereo types requires showing a particular demographic in a positive light and most people are more racially tolerant but have negative perceptions at the same time. As a result, political candidates are subtle in the messages they are sending. This will not generate a backlash from the voters. ("Vincent Hutchings," 2013)
How do these key points relate to the chapters assigned so far in the term? Give two concrete example.
These points are illustrating how racial relations have changed since the 1960s. Now anyone who is running for office must reach out to different demographics through subtle messages. This is achieved by showing the way they are embracing these new ideas and rejecting those beliefs of the past. ("Vincent Hutchings," 2013)
One example of this can be seen in how this approach has changed. Previously, many politicians (i.e. George Wallace) could make negative comments about the capabilities of a particular racial group (i.e. African-Americans). This helped him to appeal to his base and ensure that he was reelected. ("Vincent Hutchings," 2013)
However, the last 45 years have introduced changes in the way these techniques are used to influence voters. For instance,...
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