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Companies frequently fall in love with the data-rich results and think that the results are projectable. This supposition is wrong. Projectabilty is not possible, as the analysis is slanted and deals with a small size. Another general misapprehension is the belief that qualitative research will always give perfect deductions. Actually, the results will not give companies with perfect deductions, but only with adequate information to set up a firm basis for decision-making. Hence, if one wants strength in numbers, we can select quantitative research; when size is not the main factor, qualitative research is one's best choice. (Fitzgerald, 2000)
The choice of whether to select a quantitative or a qualitative design is a theoretical one. It must be kept in mind that these are two different viewpoints, which are not essentially polar opposites, though they seem to be opposites. Actually, basics of both methods can be used together in mixed-methods studies to get more information than could be got by using either one alone. Some features of Quantitative Research are: Objective, Literature appraisal need to be done early in study, Tests theory, and concentration is brief and thin, Measurable, Report statistical analysis. (Quantitative Research vs Qualitative Research)
Basic constituent of analysis is 'numbers, descriptive, co relational, quasi-experimental, experimental, Sample size: 30 to 500 and Counts the beans'. Some features of Qualitative Research are: Subjective, Literature appraisal may be done as study develops or later, Develops upon theory, concentration is multifaceted and wide, Interpretive, Report rich narrative,...
(Quantitative Research vs Qualitative Research)
The purpose of qualitative analysis is to give a full, thorough description and is suggested for use during the initial stages of research projects. In quantitative research we categorize features, consider them, and build statistical models in an effort to describe what is seen and is suggested for use during final stages of research projects. (Qualitative vs. Quantitative Research: Key Points in a Classic Debate)
References
Fitzgerald, Albert. (May, 2000) "Quantitative vs Qualitative" San Diego Daily Transcript.
Retrieved at http://www.answersresearch.com/article9.php. Accessed on 8 June 2005
Foley, Diana. "Quantitative Research vs Qualitative Research" Retrieved at http://www.research-nurses.com/quant_qual.html. Accessed on 8 June 2005
Lakshman M; Sinha L; Biswas M; Charles M; Arora NK. (May, 2000) "Quantitative vs qualitative research methods" Indian Journal of Pediatrics. Vol: 67; No: 5; pp: 369-377. Retrieved at http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=PubMed&list_uids=10885211&dopt=AbstractAccessed on 8 June 2005
Retrieved at http://www.wilderdom.com/research/QualitativeVersusQuantitativeResearch.html. Accessed on 8 June 2005
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Remembering the 1960s Qualitative Research Design: Remembering the 1960s …the qualitative researcher often is the instrument, relying on his or her skills to receive information in natural contexts and uncover its meaning by descriptive, exploratory, or explanatory procedures. (Sage Pub, 2012,-Page 345) Produce & explain a research design. The 1960s are a truly significant decade in modern world history. During this time, there was a prevalence of open-mindedness, expression, experimentation, cultural flourishing, and
Quantitative vs. Qualitative Research A comparative analysis of quantitative and qualitative research designs In the conduct of sociological research, the qualitative and quantitative research designs remain the predominant structures in which scientific studies on social phenomena are discovered, analyzed, and interpreted. However, the emergence of quantitative research design prior to the development of the qualitative design created a dichotomy in the field of social science research, wherein preferences for each research design
Victims Rights Movement Write one or two key questions followed by five to seven subquestions for the qualitative analysis. Key Question: What is the success rate of performance evaluation systems operational in international IT companies? Sub-Questions: Does the rating setup enhance employee performance over a period of years, like over a three-year period? Does the appraisal routine encourage/discourage the employees to leave/stay with the company, is the percentage of staying or leaving affected by the
This numerical data always involves judgments what the number means. For this reason, Trochim concludes that quantitative and qualitative data are virtually inseparable, since "(n) exists in a vacuum or can be considered totally devoid of the other." Ferch (1998) also explores the difference between quantitative and qualitative research. He notes that q) uantitative research is objective; qualitative research is subjective. Quantitative research seeks explanatory laws; qualitative research aims at in-depth
Spotlighting Samplings 4 Qualitative Research Research Choices 6 the Phenomenology Method The Ethnography Method DEPTH Four Qualitative Approach Comparison Strengths and Critiques of Case Studies "A research design indicates the full research process from conceptualization of the research problem, generation of data, analysis and interpretation of findings, and dissemination of results" (Magilvy & Thomas, 2009, What and Why… Section, ¶ 4). The Question of Interest What type of research design should the researcher use? To answer the study's critical research