¶ … Schumacher, Gunter & Wasieleski, David M. (2013). Institutionalizing ethical innovation in organizations: An integrated causal model of moral innovation decision processes. Journal of Business ethics 113:15 -- 37
DOI 10.1007/s10551-012-1277-7
A business' financial survival and pursuing an ethical course of action are often seen as mutually incompatible. However, according to the article "Institutionalizing ethical innovation in organizations: An integrated causal model of moral innovation decision processes," by viewing ethics as part of the process of business innovation, ethics is likely to be viewed in a more positive light. Just as organizations must change with the marketplace, so must their ethical schemas. Ignoring ethics can put a business at profound risk, just like ignoring other aspects of organizational innovation.
Ethics has usually been seen as separate from the process of innovation in the past: "managers are expected to...
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