Siemens Case History
The introduction introduces us to the Siemens Corporation and, without being explicit, dwells on how Siemens epitomizes three key theories of motivation. The three theories are those of Taylor, Herzberg, and Maslow.
Going through three different theories -- those of Maslow's hierarchical theory, scientific management, and Hertzberg satisfier / dissatisfier approach - the case study provides a brief description of motivation and compares Siemens performance to each of the three theories. It concludes that Maslow and Hertzberg seem to work (at least as measured against Siemens's performance) whilst that of Taylor seems to be non-effective.
The introduction starts off by cursorily describing Siemens:
Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list of products designed and manufactured by Siemens...
Siemens, it tells us, is about innovation and creativity and, given the international reputation that Siemens has, it provides budding engineers with opportunity for promotion and success.
The last paragraph of the introduction informs us about the purpose of the essay, namely that "This case study focuses upon three different theories of motivation and uses these to illustrate how employees are motivated within an engineering environment at Siemens."
There is a brief description of the theme -- 'motivation' itself -- before each of the three theories are cursorily described and contrasted with the organization. We are then given examples and instances of how the characteristic is manifested by the Company.
Motivation, as a whole, is accomplished by Siemens providing…
