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Siemens Case History
The introduction introduces us to the Siemens Corporation and, without being explicit, dwells on how Siemens epitomizes three key theories of motivation. The three theories are those of Taylor, Herzberg, and Maslow.
Going through three different theories -- those of Maslow's hierarchical theory, scientific management, and Hertzberg satisfier / dissatisfier approach - the case study provides a brief description of motivation and compares Siemens performance to each of the three theories. It concludes that Maslow and Hertzberg seem to work (at least as measured against Siemens's performance) whilst that of Taylor seems to be non-effective.
The introduction starts off by cursorily describing Siemens:
Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list of products designed and manufactured by Siemens...
Siemens, it tells us, is about innovation and creativity and, given the international reputation that Siemens has, it provides budding engineers with opportunity for promotion and success.
The last paragraph of the introduction informs us about the purpose of the essay, namely that "This case study focuses upon three different theories of motivation and uses these to illustrate how employees are motivated within an engineering environment at Siemens."
There is a brief description of the theme -- 'motivation' itself -- before each of the three theories are cursorily described and contrasted with the organization. We are then given examples and instances of how the characteristic is manifested by the Company.
Motivation, as a whole, is accomplished by Siemens providing…
The conclusion, summing-up the essay, reiterates the importance of motivation and informs us that Siemens shows that of all three theories those of Hertzberg and Maslow are the most compatible regarding motivating employees. It devotes a one sentence reiteration of description of each of the theories before concluding that Siemens employees are motivated by being recognized for their achievements and by having opportunities for progression, regardless of the level at which they started working for Siemens.
Source
The Times 100. Motivation within a creative environment http://businesscasestudies.co.uk/siemens/motivation-within-a-creative-environment/introduction.html
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