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Social Media
Facebook
Facebook is used by over a billion people, making it have the largest reach of any other social media network ("The Top 20 Valuable Facebook Statistics," 2014). User numbers increase rapidly, too. For individuals, this may not mean much but for companies, Facebook can offer unparalleled access to potential consumers. It is also easy to tailor ads to specific target demographics, and track user data including times of day users are more likely to be online ("The Top 20 Valuable Facebook Statistics," 2014). Because Facebook has a robust platform, marketers can also target ads to users based on their likes and interests, and their associations with related products or services. Gender, age, and other demographics are also easy to locate because most Facebook users connect with their friends and do not use pseudonyms or avatars. In other words, the people on Facebook tend to represent themselves accurately, which is a boon for marketers who need access to genuine consumer data. The disadvantages of Facebook follow from these issues in that users have little privacy, and whatever privacy was enjoyed has been steadily dwindling. Although Facebook is not going anywhere, users might soon become tired of the encroachments on their privacy.
Twitter
Twitter's advantages include its being...
The Twitter platform is relatively straightforward and easy to understand and it enables bilateral communications that some consumers have come to expect. This also allows for frequent feedback and ready responses to complaints, and encourages companies to change. Twitter allows for some media rich interfaces with other applications and links to websites, blog posts, and other social media sites. The disadvantages of Twitter are its limited media richness, its dependence on 140 character messages, and the tendency for viewers to become overly saturated with messages that might make some tune out the twitter feeds.
LinkedIn
LinkedIn has the advantage of focusing on professional networking. Users create polished profiles, and can network based on the principle of having a previously established connection. This requires users to establish links, discouraging artificial network growth. While LinkedIn is not necessarily a marketing tool for companies, it can be effective for freelancers, or those looking to expand their reach or their social network. The disadvantages of LinkedIn include the inability to connect with potentially…
References
"The Pros and Cons of Using Twitter in Your Social Marketing," (2014). Retrieved online: http://www.grosocial.com/blog/pros-and-cons-of-twitter/
"The Top 20 Valuable Facebook Statistics," (2014). Zephoria. Retrieved online: https://zephoria.com/social-media/top-15-valuable-facebook-statistics/
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