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TESLA
Disruptive Technologies and Innovative Organizations: Tesla
Tesla happens to be one of the most recognizable companies today mostly owing to its huge bet on clean energy via the design and manufacture of electric vehicles. It important to note that on its website, Tesla states its mission as the acceleration the worlds transition to energy that could be deemed sustainable (Tesla, 2021). This is a worthy cause given that past studies have indicated that from an environmental perspective, fossil fuels continue to wreak havoc in our planet. However, what Tesla has sought to accomplish is not, by any measure, a mean feat. What the company has achieved so far could be attributed to its innovative approach. In this context, the term innovation will be used with reference to the bringing to life of new ideas via the deployment of practical and creative approaches.
From the onset, and perhaps most obviously, Tesla has essentially taken it upon itself to transform the auto industry. This it has done by introducing new ideas/technologies and, in some instances, meshing old approaches with new ways of doing things. Although Tesla is not the first company to design and launch an electric car, it is the first commercial entity to have produced a potent premium sedan that is all-electric and has full-range options. Tesla was able to actualize this goal via sheer creativity and development of...…are aided by its commitment to craft a culture that enables the said innovation. For instance, as Kane and Kana (2020) observe, the company has in the past done away with the traditional corporate hierarchy and has appeared to be in factor of a style of management that permits easier flow of information i.e. in the sense that employees are free to share ideas with top-level managers without having to go through lengthy processes. This means that the company has essentially sought to do away with communication barriers that could stifle innovation. As a matter of fact, as Kane and Kana (2020) further point out, thanks to this enabling environment, Teslas innovations havent always trickled from the…
References
Bhargava, H., Boehm, J. & Parker, G.G. (2021). How Tesla’s Charging Stations Left Other Manufacturers in the Dust. https://hbr.org/2021/01/how-teslas-charging-stations-left-other-manufacturers-in-the-dust
Furr, N. & Dyler, J. (2020). Lessons from Tesla’s Approach to Innovation. https://hbr.org/2020/02/lessons-from-teslas-approach-to-innovation
Kane, M. & Kane, E. (2020). Electric Vehicles for All. IP.
Tesla (2021). About Tesla. https://www.tesla.com/about
Tesla Motors became a public traded company, (NASDAQ stock quote code: TSLA), earlier this year. You are the Channels Manager for Tesla Motors. How do you think Tesla has developed its distribution strategy, i.e. what were the most important things to have been considered? With the launch of the model S. sedan due in 2012, how would you further develop the distribution strategy over the next five years, and why? Tesla
Tesla Motors has a cash flow problem, which makes it vulnerable to the many larger competitors who want into the electric vehicle business. The advantage Tesla has is with its battery technology, which is vastly superior to anybody else's, and in its brand name and leadership. The in-house distribution is unique to the industry but it might be too early to determine whether this is helping Tesla or hurting it.
Tesla Motors was founded in 2003 "by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars." The company's first car, the Roadster, was launched in 2008 and the second car, the Model S, was launched in 2012. The company has been a major success since its inception, and while it still is not turning a profit, its revenues are
Tesla Case Analysis General Environment/Industry Analysis The automobile industry is changing quickly with more and more competitors entering into the EV market. Jaguar is introducing its I-Pace, a premium EV with a base model price under $70k. Audi is introducing its E-Tron Quattro E-SUV this year and an E-Tron Sportback next year. Porsche is bringing its Mission E Cross as its second EV. Mercedes plans a 2018 EQC Electric SUV. And then
Summary There are certain aspects of Tesla' s business model that distinguish it from other automakers. These manifest either in its accounting policies, or in the ways in which those policies will affect Tesla (but maybe not its competitors, even if they utilize the same policies). The direct-to-consumer sales model in particular holds influence over some policies, while the company's youth handcuffs it with respect to how it handles things like
SWOT Analysis: Tesla Motors Tesla Motors was founded in 2003 and it specializes in high-end electric vehicles. The company operates out of Palo Alto California and it has over 2000 employees. It was founded by Elon Musk who has prior success in SpaceX and PayPal. The company's goals is to accelerate the transition to electric mobility with a full range of increasingly Despite the fact that it has received loans from