Global Sporting Events Market: Growth Factors and Risks
This paper examines the projected growth of the global sporting events market, focusing on major international competitions such as the Olympics and the FIFA World Cup. It identifies globalization and worldwide population growth as the primary drivers of expansion, explaining how increased accessibility through technology and a larger consumer base create greater marketing and advertising opportunities. The paper also addresses terrorism as the principal threat to this growth, drawing on the post-9/11 decline in air travel as a case study. The conclusion suggests that while terrorism may cause temporary setbacks, the long-term trajectory of international sporting events remains upward in proportion to global population growth.
- Introduction: International Sporting Events and Market Potential: Frames international sports market growth and key variables
- Globalization as a Driver of Growth: How globalization expands access and sports audiences
- Population Growth and Its Effects on the Market: Larger populations mean more consumers and viewers
- Terrorism as a Threat to Growth: Terror events can suppress attendance and revenue
- Conclusion: Growth projected to track global population rise
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What makes this paper effective
- It clearly frames its argument around a balanced analysis of growth drivers and obstacles, giving the paper a logical, organized structure from the outset.
- It draws on a concrete real-world example — the post-9/11 decline in airline ticket sales — to illustrate how terrorism can affect consumer behavior at large-scale events.
- The conclusion synthesizes all three factors (globalization, population growth, and terrorism) and arrives at a reasoned projection rather than a simple restatement of the thesis.
Key academic technique demonstrated
The paper demonstrates cause-and-effect reasoning applied to market analysis. Each factor (globalization, population growth, terrorism) is introduced and then connected directly to its likely impact on sporting event attendance, viewership, and revenue — illustrating how to build a multi-variable argument in an economics or business context.
Structure breakdown
The paper opens with a comparative framing of international versus domestic U.S. sports markets. It then moves through three body sections — globalization, population growth, and terrorism — each treated as a discrete variable. The conclusion revisits the terrorism example to argue that growth, though occasionally disrupted, will remain proportional to global population increases. The Works Cited section follows MLA formatting.
Introduction: International Sporting Events and Market Potential
There is little doubt that international sporting events represent the pinnacle of global sports. Although sports in the United States — such as basketball, baseball, and football — may draw in more overall revenue, this is largely because they take place year after year and accumulate media exposure and advertising income over the course of an entire season. Truly international sporting events, such as the Olympics, the World Cup, and, to a lesser extent, the European Cup, are able to generate comparable hype and revenue in a much shorter period of time. The Olympics lasts less than a month, and the World Cup runs for approximately a month.
When attempting to estimate how much larger such international sporting events might grow in the years to come, several considerations must be taken into account. There are both hindrances and aids to this growth. The factors that can assist in the growth of sporting events include global population increase and the trend of globalization, while the chief hindrance is terrorism.
Globalization as a Driver of Growth
Globalization can certainly produce a positive effect on international sporting events. Globalization refers to the phenomenon in which members of various countries increasingly and routinely access international locations for business, commerce, industry, and recreation. Globalization is largely a product of the twentieth century — prior to that era, there were severe limitations on the international reach of companies. Today, it is fairly routine for multinational corporations in the United States to maintain a headquarters in this country and in two others, while regularly sourcing supplies from one country, manufacturing in another, and selling to a global audience. This trend resulted in several manufacturing plants closing in the U.S. during the 1970s and 1980s (Perrucci and Wysong 107).
The effect of globalization on international sports is that it effectively makes the world smaller and more accessible, particularly due to advances in technology. It has never been easier to travel abroad or to follow events taking place on the other side of the world. The accessibility provided by the confluence of globalization and technology means that more people will inevitably attend international sporting events, and that they will also be able to follow such events from the comfort of their own homes — all of which translates into expanded marketing and advertising opportunities.
Conclusion
There are some considerable factors that can aid in the growth of international sporting events, such as the increasing global population and the continuing spread of globalization. This growth may also be temporarily slowed by the threat or actual occurrence of an act of terrorism. However, it is worth noting that following the World Trade Center attacks, airline ticket sales declined but eventually recovered. In this respect, it is conceivable that any act of terror directed at an international sporting event might cause a similar temporary decline, followed by a recovery in sales and revenue.
This pattern supports the conclusion that the projected growth of international sporting events is likely to remain on an upward trajectory, rising in proportion to the rate of global population increase.
Works Cited
Baker, Peter, Helene Cooper, and Mark Mazzetti. "Bin Laden Is Dead, Obama Says." The New York Times, 2011. Web.
Perrucci, Robert, and Earl Wysong. The New Class Society: Goodbye American Dream? New York: Rowman and Littlefield Publishers, 2008. Print.
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