Advertisement Media
Benefits
When a company wants to promote a featured application or product, there are many ways to grab the instant attention of possible consumers. One option that should be considered is the use of large, vibrant and clear images. This option will immediately grab the attention of the individual viewing it. It will only take a few seconds of viewing a particular item to know if it would interest or be beneficial to the consumer. The first announcement of the Apple iPhone was during the 79th Academy Award Show in a commercial where the iPhone said "Hello" followed by several well-known movie stars and celebrities handle the phone by cameo appearances (Mickalowski, Mickelson, and Keltgen, 2009). The pictures of the product should be descriptive enough on their own, leaving the written content to a minimum. The ad should keep the content brief but informative by using bold and simple fonts. To view how a feature works in an iPhone ad by Apple for example, aid of a video showing step-by-step instructions and/or demonstrations will contribute to an effective ad. In capturing the interest of potential cliental, less does mean more when it comes to advertisements. Keeping beneficial information precise and exact with few words will be read by more people than a story written to express the same points.
Maintaining the practice of recognizing your target segment and communicating clear concise images and simple font creates for an easy promotion of the product they are selling. With products evolving faster than the majority of consumers can adapt, it is imperative to remember that clients are really scanning or previewing most ads. Staying focused on the simplicity of what needs to be done will be the best tool in advertising. Giving beneficial yet simple statements and ideas through pictures and few words will supersede other advertisements.
Differentiation
When a company promotes a product or application for their product, keeping the advertisement unique is very important....
Whether the symbol of the company, in this case an apple, or what they are known for is used, it should be vibrate, and be prominent. There are many ads for smart phones out today and they are competing with one another for the same, type product, with few changes in terms of use. Slogans, symbols and pictures are often used to stand out in differentiating one company from another company (Schrank, 2011). Having a short, well-known saying or pictures that the public has the knowledge about a product such as using an 'I' in small case lettering in front of all iPhone products, applications differentiate Apple goods from all other smart phones.
Promoting a specific item or application in an advertisement should suit the style of its appropriate market segment. Having the right elements needed to target products of wide variances, will determine success of the product on the ad.
Appropriate Market
The company should stick with the professional business or student segment and the twenty to thirty-something to the mid career (middle aged) adults who can afford an iPhone to continually target the age range and market of the consumers who first purchased the item (Mickalowski, Mickelson, and Keltgen, 2009). It doesn't make much sense to market the iPhone in an economically depressed or area or a country where there are not enough cell phone towers yet to utilize the product effectively. Research needs to be done in order to be knowledgeable in knowing which consumers to zone in on.
Negative aspects
One aspect that seems to be over looked in an advertisement is geographical location. Corporate companies seem to be too general when it comes to the areas being targeted. Many places in the world do not have the same accessibility to technology as well developed nations. Understanding where and how such differences across the globe affects in the ability to purchase the item being advertised should be considered. Targeting different cultures, races, geographical areas along with ages…
