The sales team will also work with the information technologies department to create new ways of tracking customer contacts and manage account information (O'Reilly, Paper, 2009). Next, the financial systems of the company will be integrated or linked into the customer data management system to see how much profits each customer, and also each distributor is generating.
Financial analysis is going to be very important for defining customer segments by price they are willing to pay (Khan, Lewis, Singh, 2009). Having financial information within the customer data management records will also give marketing an idea of how profitable the promotions they are running are. That is why integrating financial systems to the customer data management system is very important.
At present the company does not have the ability to measure how the distribution channels are doing from a sales and profits standpoint. Having the customer data management system include distribution and reseller accounts as part of the total system can be used for managing distribution channels including retailers and distributors (Dyche, 2009). Creating reports that rank how each product is doing from a selling standpoint would also give good insight into how best to manage the overall group of product sold through each distribution channel.
Once all the customer databases are integrated together, and financial information is included in the customer data management system including profiles of distributors and dealers, the next step is to add in better report writing and analytics applications. The use of customer data management applications as the basis of creating better reports through analytics has been shown to improve marketing and selling effectiveness (Todd, 2009). Having reports about marketing and selling progress and performance will help to also find-tune all the other programs that the company has planned. In this way the analytics applications in the customer data management system will help to provide useful...
Over time the company will be profitable when all of these systems work together.
In conclusion the customer data management system needs to improve for the company to stay in business. There are many other areas of information technologies that need help. Customer data management's lack of system integration today is making it very difficult for marketing and selling to bring in new sales.
IT Acquisition Management for a new Video Shop Individual Project Activities Identification of a problem Organization: Component: Showtime Video Store Business Capture Group The problem is that there is no real information technology security measure employed in the video shop. There is very little awareness of the necessary IT security measures amongst the current management heads which is why they need an effective IT security plan and structure to implement to ensure there is no copyright infringement
The need for continually creating and updating the security techniques and technologies involved in an enterprise system is the ethical responsibility of the IT professional. In order to successfully protect the information and intellectual property assets of a firm, an IT professional also needs to make a personal commitment to stay as current as possible on existing and future technologies (Pemberton, 1998). This commitment needs to be supported by the
Information Technology Issues It could help me to identify my customer base and target them. Data as a Service platforms for marketing verticals are instrumental in providing this sort of assistance (Harper, 2016). I can use the cloud for infrastructure purposes in general, as well. Information systems are both a strategic weapon and a survival tool. They are strategic in that they are a viable means to effect competitive advantage. They are
IT Governance. The ambiguity in quantifying Information Technology's (IT's) business value, the lack of communication with the business side of the house, executives' limited understanding of and low respect for IT and IT staffers' inadequate business skills all contribute to an organization's inability to maximize their return on IT investments (Jeffery and Leliveld, 2004). IT management and governance is a discipline that is receiving lots of recent attention because it offers
This has saved many organizations literally millions of dollars by averting investments in IT programs that would have not delivered a sufficient enough return to make they valuable (Weill, Ross, 2004). IT Governance failures often manifest themselves through the lack of consistency on customer-facing strategies and a quick drop in customer satisfaction, along with ample evidence of a disconnected value chain throughout the business (Weill, Ross, 2004). The airline industry
The role of Risk Management Information System (RMIS) in BAE Systems, Inc. With its headquarters in Virginia’s Arlington County, BAE Systems Incorporated has units in America, Britain, Mexico, Israel, Sweden, and South Africa that employ around 43,000 individuals. Its mounting yearly earnings suggest that it may be counted as one of the top global defense firms (Winzelberg, 1). Its extensive operations cover air, naval and land electronic systems, services, and platforms.