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Travel Today Marketing Plan
The contemporary air travel industry is open to numerous opportunities that any airline can take advantage of as long as the airline meets the set regulations and standards by the individual countries within whose air space the airline intends to cross and operate in. The globalization of transportation has brought universality in the standards that most counties require and Travel Today will effectively benefit from the universal regulations that help regulate and guide the industry.
Global opportunities
One of the most significant market share is the holiday travelers who go across the continents in pursuit of the tour sites that other continents and nations have to offer away from the U.S. This will form a strong global market for Travel Today since the airline will delve in delivering the travelers to Asian and European nations. This will increase the global coverage that the airline will be having outside the U.S. And in effect expand the brand name tat it shall be having.
Yet another global opportunity is the possibility of interconnection with other airlines abroad that will be helping the travelers to connect to other further destinations like Africa and remote Islands of the pacific and Indian Ocean. The airline will endure...
To the destinations beyond Europe and Asia (Euromonitor, 2012). This possibility will give Travel Today the open and global network to see their clients have the convenience of travel and assurance of having a connection flight ahead rather than getting stuck midway.
Over the last decade Africa, and in specific East Africa has continued to attract a lot of attention of the international investors hence many people begin to travel to the region for both business and holidays bearing the diverse tour destinations and culture that the region has. This is an opportunity that Travel Today has taken keen interest in and will form a significant expansion plan for the airline over the next two years. The airline will establish offices in the region and have their plane travel directly to the region without connecting the passengers to another airline.
The financial analysis
The financial analysis for the airline at the moment and in the next two years is expected to be as such; the airline will keep the downward pressure on the growth of cost of operations since it will be aiming to expand to the South America region and Africa. Travel Today will…
References
Cathy M., (2014). A Simple Plan for Measuring the Marketing Effectiveness of Content. Retrieved June 28, 2015 from http://contentmarketinginstitute.com/2014/07/simple-plan-measuring-marketing-effectiveness-of-content/
Edmunds S.A., (2015). The Importance of Breaking Even in Business Finance. Retrieved June 28, 2015 from smallbusiness.chron.com/importance-breaking-even-business-finance-63132.html
Euromonitor, (2012). Key Threats and Opportunities Facing Global Airlines . Retrieved June 28, 2015 from http://www.euromonitor.com/key-threats-and-opportunities-facing-global-airlines/report
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