Drawing Out a Marketing Plan

Travel Today Marketing Plan The contemporary air travel industry is open to numerous opportunities that any airline can take advantage of as long as the airline meets the set regulations and standards by the individual countries within whose air space the airline intends to cross and operate in. The globalization of transportation has brought universality in the standards that most counties require and Travel Today will effectively benefit from the universal regulations that help regulate and guide the industry.

Global opportunities One of the most significant market share is the holiday travelers who go across the continents in pursuit of the tour sites that other continents and nations have to offer away from the U.S. This will form a strong global market for Travel Today since the airline will delve in delivering the travelers to Asian and European nations. This will increase the global coverage that the airline will be having outside the U.S. And in effect expand the brand name tat it shall be having.

Yet another global opportunity is the possibility of interconnection with other airlines abroad that will be helping the travelers to connect to other further destinations like Africa and remote Islands of the pacific and Indian Ocean. The airline will endure to have links with the other global airlines with the aim of facilitating a seamless connection of clients from the U.S. To the destinations beyond Europe and Asia (Euromonitor, 2012).

This possibility will give Travel Today the open and global network to see their clients have the convenience of travel and assurance of having a connection flight ahead rather than getting stuck midway. Over the last decade Africa, and in specific East Africa has continued to attract a lot of attention of the international investors hence many people begin to travel to the region for both business and holidays bearing the diverse tour destinations and culture that the region has.

This is an opportunity that Travel Today has taken keen interest in and will form a significant expansion plan for the airline over the next two years. The airline will establish offices in the region and have their plane travel directly to the region without connecting the passengers to another airline.

The financial analysis The financial analysis for the airline at the moment and in the next two years is expected to be as such; the airline will keep the downward pressure on the growth of cost of operations since it will be aiming to expand to the South America region and Africa. Travel Today will also reinvest the funds into the expansion efforts of the airline instead of paying out the dividends over the next two years.

This will allow the airline to create a stronger and a more financially fit company as well as produce higher profits. With higher profits and a stable airline, Travel Today is sure to attract more investors hence the plan working to double benefit the airline. The budgeting considerations will concentrate more on the advertisement sector to help popularize the airline in the new intended markets and also on the expansion of the services.

There will also be funds set aside for the new human resources that will be required in the new destinations. The airline will initially use a hired plane to teste the new markets over the next two years before finally acquiring their own plane for the new routes. This is a strategic decision that will help the airline to minimize expenses as it establishes its market share in the new territories.

The downward pressure on growth of operational costs and the outsourcing of services and planes is geared towards ensuring the airline achieves the break even point where the expenses do not exceed the revenues the company receives but they rather balance and the airline grows towards a potential profit making trend after the next two years (Edmunds S.A., 2015).

Measurement of marketing plan The measurements that the airline will use to gauge the success of the marketing plan will be the stability of the brand Travel Today within the areas that it already operates in as well as the new regions that have been earmarked for expansion of the business. The airline will analyze the brands popularity with the two.