Psychology of Gender

Long Answers

Q1 COVID PSA for Men

a)

What do women want? They want men who are responsible, secure, and confident enough to care about themselves and others. Do yourselves and women a favor, men: wear a mask, get vaccinated, and practice social distancing. Women will love you for it.

Heres how: contact a local healthcare provider today. Information is available online at www.vaccines.gov and www.hhs.gov.

In difficult times, doing the right thing can be a heroic act. We all want loving, friendly relationships. If we cannot meet in person, or form the kinds of relationships wed like to right now, lets at least do our part to show that we care. That way when this is all over, well be well and able to live free once more.

Remember: six feet. Mask up.

The choice is yours. Make the right one today.

b)

The first part of the PSA is justified based on how people respond to advertising and marketing: the PSA directly addresses men who are interested in how they are perceived by women. Obviously, men who do not care what women think or feel are not the target of this PSA, but the vast majority of men do care about what women think so it makes sense for the PSA to begin by identifying care and concern with COVID safety protocols. It links responsibility, security, and confidence to mask wearing, getting vaccinated, and social distancing.

The next part of the PSA addresses the main issue that men seem to have with not getting vaccinated, which is that the process is difficult for them to navigate: according to Steinhauer (2021), Because the sign up has been cumbersome and confusing, men may have had less patience in navigating the system, which has largely taken place online, a process that women might find easier since they tend to get more of their health care information online. This part is perhaps the most important because it makes the process of getting vaccinated easy: it gives two links that will allow men to find where they can receive a COVID vaccination. Since men need simple instructions and guidance like this, this part of the PSA is essential: it points them in the right direction to credible online sources of information, where they can find the closest vaccine.

The final part of the PSA appeals to the psychology of gender, as described by Bosson et al. (2021). Men want reasons, and this last section of the PSA gives them a good reason to practice COVID safety.

This is followed by a simple reminder of COVID safety protocolsmaintain six feet social distancing, and wear a mask. The statements are simple and blunt, which will appeal to the masculine psychology.

A last call to action concludes the PSA: it acknowledges that no one is forcing men to do anything against their will. Men like to be able to choose for themselves. They also like action. The call to action invites them to take action.

Q3 Response to Sarah

a)

Sarah, you are a smart woman, and the fact that you are concerned about this research proves it. The best thing a person can do is be aware of whats going on, and you are totally aware of the challenges that remain for girls. We are the ones...…ah-ha moment is vital. During those times always give your uncompromising support and be positive no matter what!

Short Answer

Q4

a) Exercise Ad for Peloton

b) https://www.youtube.com/watch?v=ijof8uw4OHs

c) This ad is harmful for gender because it insinuates that it is okay for men to suggest that women need to lose weightbut it is especially harmful because the woman in the ad is already very thin and fit, and yet she chronicles her workouts on the bike as though she were some kind of unhealthy person that needed to reach an ideal shape for her man.

d) This ad could be redesigned to be better for gender by having the woman pick up the Peloton on her own, and then setting goals for HERSELF; if weight loss is her goal, she should not already be in an IDEAL shape before beginning the workouts like the woman in the ad.

a) Physical health ad for Erectile Dysfunction by Pfizer

b) https://www.youtube.com/watch?v=bGbjldacY24

c) This ad is harmful for gender because it introduces a diverse group of men as though you the viewer were meeting them in a group counseling session for impotence. It also describes the men by saying they all faced up to their problem as though it were a problem of not being man enough or macho enough to get help. Moreover, it stereotypes men as being athletic, having square jaws and chiseled features. It shows them being there for each other in solidarity as though they were all in need of communal support for their problem.

d) The ad could be better redesigned by simply showing a man consulting with a doctor about erectile dysfunction. There is no need to stereotype men…