Executive Summary
Purpose
The purpose of this report is to answer the research question: How can McDonald's corporation modify the restructuring of its stores to make them safer and more organized, avoiding conflicts on the premises, and increasing prestige and security?
Method
The key words used in the internet search for this report were "McDonald's store restructuring," "store organization," "store safety," "customer conflict," and "prestige and security." Searches were conducted using Google Scholar, which utilizes various online scholarly databases as well as book publishers.
Conclusions
Through the research, it was found that McDonald's corporation has already implemented various strategies to improve store organization and safety, such as implementing digital menu boards, self-ordering kiosks, and mobile ordering (Desta & Yahaya, 2023). However, there is still room for improvement, and some locations may require additional modifications (Rajawat et al., 2020). By providing clear signage, designated seating areas, and more efficient order pickup systems, McDonalds can give customers an opportunity to navigate the store more easily and reduce the likelihood of conflicts on the premises (Akcam, 2020). Additionally, increasing employee training on conflict resolution and customer service can further enhance the customer experience and increase the store's prestige and security (Batat, 2020).
Recommendations
Based on the findings, the following four specific, source-based, action-oriented recommendations are proposed for McDonald's corporation to modify the restructuring of its stores:
1. Conduct a thorough analysis of customer traffic patterns to identify areas of improvement in store organization and safety.
2. Implement designated seating areas and efficient order pickup systems to improve the customer experience and reduce conflicts on the premises.
3. Increase employee training on conflict resolution and customer service to enhance the store's prestige and security.
4. Continuously monitor and evaluate the effectiveness of implemented modifications and make adjustments as necessary to ensure ongoing improvements in store organization and safety.
References
Akcam, B. K. (2020). Improving order processes with information technology: McDonalds
case.Journal of Information Technology Teaching Cases,10(2), 102-107.
Batat, W. (2020).Experiential Marketing: Case Studies in Customer Experience. Routledge.
Desta, S. & Yahaya, F. (2023). Industry surveys restaurants. Charlottesville, VA.
Rajawat, A., Kee, D. M. H., Malik, M. Z. B. A., Yassin, M. A. Q. B. M., Shaffie, M. S. I. B. A.,
Fuaat, M. H. B., ... & Santoso, M. E. J. (2020). Factors: Responsible for McDonald's performance.Journal of the Community Development in Asia (JCDA),3(2), 11-17.
