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Loops Are Cycles Of Communication Research Proposal

The Internet and motorcycle events are two of the best places to reach bike enthusiasts who ride other brands. If Harley can adapt these loops to non-customers they may be able to gain insight into how they can expand their potential market by reaching non-customers better. Organizational learning can flow from strong feedback loops. Harley-Davidson has supported their brand with strong balancing and reinforcing feedback loops directed at existing customers. The techniques and technologies behind these loops can be applied to non-customers as well. This would represent a shift in thinking for the Harley-Davidson organization, which to this point has focused on existing customers. Such a move would require a shift in goals for Harley, but in the face of a strong but stagnant market share, such a goal shift is likely desirable.

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(2004). Introduction to Systems Thinking. Systems Thinking.org. Retrieved January 18, 2009 at http://www.systems-thinking.org/intst/int.htm
Bellinger, Gene. (2004). The Way of Systems. Systems Thinking.org. Retrieved January 18, 2009 at http://www.systems-thinking.org/theWay/theWay.htm

Bellinger, Gene. (2004).

Archetypes. Systems Thinking.org. Retrieved January 18, 2009 at http://www.systems-thinking.org/arch/arch.htm

Hayes, Tom & Malone, Michael S. (2008). Marketing in the World of the Web. Wall Street Journal. Retrieved January 18, 2009 at http://online.wsj.com/article/SB122792310060465901.html

Funcheon, Taryn. (2008). Harley-Davidson Traveling Museum. Hot Bike. Retrieved January 18, 2009 at http://www.hotbikeweb.com/events/0805_hbkp_harley_davidson_museum/index.html

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Works Cited

Bellinger, Gene. (2004). Introduction to Systems Thinking. Systems Thinking.org. Retrieved January 18, 2009 at http://www.systems-thinking.org/intst/int.htm

Bellinger, Gene. (2004). The Way of Systems. Systems Thinking.org. Retrieved January 18, 2009 at http://www.systems-thinking.org/theWay/theWay.htm

Bellinger, Gene. (2004).

Archetypes. Systems Thinking.org. Retrieved January 18, 2009 at http://www.systems-thinking.org/arch/arch.htm
Hayes, Tom & Malone, Michael S. (2008). Marketing in the World of the Web. Wall Street Journal. Retrieved January 18, 2009 at http://online.wsj.com/article/SB122792310060465901.html
Funcheon, Taryn. (2008). Harley-Davidson Traveling Museum. Hot Bike. Retrieved January 18, 2009 at http://www.hotbikeweb.com/events/0805_hbkp_harley_davidson_museum/index.html
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