Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … marketing in Germany with marketing in the United States.
The United States Department of State provides cultural, political, economic and other information regarding the marketing opportunities in Germany. The www.export.gov site explains that Germany is currently the fourth largest economy in the world and it accounts for "…more than one-fifth of European Union GDP" (www.export.gov). Germany is in fact the largest trading partner in Europe for the U.S., and Germany is the sixth largest in the world for U.S. exports. With a population of more than 82 million people, an economy that grew 3% in 2011, and with "…few formal barriers to U.S. trade or investment," Germany is an ideal place for an American company to market its goods and services (www.export.gov).
What products find most success in the German market? The most successful entrants into the German market are "…those that offer innovative products" that feature "modern styling" and "high quality"; moreover, German consumers respond very positively to computers, computer software, electronics, and other high technology products from the United States (www.export.gov). Automotive technology, health care products, medical devices and synthetic materials also fit into the category of items that do well in the German marketplace. Given that German has "…one of the highest Internet access rates" in the European Union, new products that are in the "multi-media, high-tech and service areas offer great potential as increasing numbers of Germans" are online daily and appreciate digital communication and information (www.export.gov).
In other words, the German culture is very alert to technology advances, and the price of a product being marketed in Germany is not as important as the quality of that product. In addition to technology products, the German consumer is willing to buy "certain agricultural products" from U.S. exporters. The German market is "decentralized and diverse," and the www.export.gov site suggests that knowledge of the regional differences in Germany is very helpful in terms of a marketing strategy in Germany. It is vital for a marketing firm to understand that in Germany there are "…domestic firms with established presences" that are the principal competitors for American products, but American firms can still succeed notwithstanding the competition from well-known German...
And Germany have a "Treaty of Friendship, Commerce and Navigation" which means that American investors can move money freely in and out of Germany (U.S. Department of State). Moreover, Germany and the U.S. are both members of The World Bank, the G-20, the G-8, the North Atlantic Treaty Organization, the International Monetary Fund, and the World Trade Organization (WTO) among others. Politically, the U.S. And Germany "…share a commitment to an open and expanding world economy" and are both democratic countries with close political ties. Germany has been a "main driver behind the Transatlantic Economic Council (TEC)," which is a political body that "seeks to deepen cooperation between the United States and the European Union" by promoting economic growth" through trade and the creation of jobs (U.S. Department of State). In fact Germany and the United States hold "regular Informal Commercial Exchange (ICE) Talks to update each other on various economic issues (U.S. Department of State).
Mobile Marketing in Germany
Among the numerous ways that companies can market their products and services in Germany, the online marketing opportunities in Germany are significant, according to MobiThinking.com. As mentioned earlier, Germans are very digitally empowered, and in fact Germany has 67.5 million Internet users, and 51 million (monthly) mobile web users and approximately 7.5 million Germans access the Internet through their smart phones (MobiThinking.com). For American marketers seeking sales in Germany, it behooves those marketers to know which brand / mobile sites are accessed most often by German online users. Google is accessed by 4,250,103 Germans each month; MSN/Windows Live/Bing is accessed by 2,257,609 users monthly; Yahoo is accessed by 1,823,827 German online users each month (MobiThinking.com).
Marketing in the United States
The U.S. economy is presently rebounding from a serious recession, but based on Third Quarter growth in 2012 (3.1%), the U.S. economy is growing. Like Germany, the U.S. welcomes foreign corporations to market their goods in the U.S. Both countries are democratic and both are members of international organizations…
Works Cited
Beesley, Caron. (2010). Selling Imported Goods within the U.S.: Get Started with this
Small Business Checklist. Small Business Administration. Retrieved January 14, 2013,
From http://www.sba.gov.
Direct Marketing Association (DMA). (2011). DMA Releases Digital Marketing in the U.S. And Canada Report. Retrieved January 14, 2013, from http://www.the-dma.org.
Export.gov. (2012). Doing Business in Germany. Retrieved January 14, 2013, from http://www.export.gov.
Retrieved January 14, 2013, from http://www.internetworldstats.com.
Retrieved January 14, 2013, from http://mobithinking.com/guide-mobile-web-Germany.
PKF International. (2011). Doing Business in the U.S. Retrieved January 14, 2013, from http://www.accountingweb.com.
U.S. Department of State. (2012). U.S. Relations with Germany / Bureau of European and Eurasian Affairs / Fact Sheet. Retrieved January 14, 2013, from http://www.state.gov.
Marketing Development of Beverage Dear Marketing Team ABC Company Marketing Development of Beverage As our company is in the process of marketing development of a new beverage, I am determined to have the impressive launch of the product. In this regard, I am analyzing the advertisement strategies of various players in the same industry. This practice is carried out with the perspective of applying the plus points of the advertisement in our advertisement and
Marketing of Atkins Diet Products in Europe vs. The U.S. Background on Atkins Diet (A) Who was Robert Atkins? Atkins was born in Columbus, in the state of Ohio in the year 1930. After having joined the University of Michigan, he graduated with a Major in Pre-meds, after which Atkins received his Medical Degree in the year 1955 from the Cornell University Medical School. By the year 1959, he had finished his residencies
Marketing Research According to Green and Tool (1993) "Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing." The main aim of marketing research is to enable the beneficiary to take some steps, some that may be risky, though with confidence hence the need for observing absolute objectivity. It is due to this need
Marketing in Healthcare Catholic Healthcare West Catholic Healthcare West (CHW) is a not-for-profit healthcare organization serving parts of Arizona, Nevada and the majority of California. With 42 hospitals it is the largest Catholic hospital system in this part of the United States. The organization focuses its services upon the poor, who cannot afford private hospital services. Regardless, the aim is also to provide high-quality healthcare to those in need. The target market
Marketing Strategy The problem in this case study deals with the decisions that must be made by Kone's director, Mr. Hatala. Kone is a Finnish elevator company that has met some new problems within in its organization and industry. Due to some unforeseen and problematic economic factors that have impacted the construction business, Kone's main source of contracts, a new product was unveiled to help lift Kone from its low performance.
Marketing Planning This marketing plan details Itcorp's business model. It addresses the company's mission, policies, strategies and objectives to achieve profitability. Itcorp's integrated software and hardware solutions for healthcare providers are described at length, as well as objectives for the long-term. Our company Itcorp plans to begin operations starting in January 2006. One thing that is unique about Itcorp is how it got its start. In 1988, two partners, Max Renfield and C.L.