- Words: 2926
- Length: 10 Pages
- Topic: Education - Computers
- Paper #: 39870973
In this order of ideas, they could be divided into it professionals and simple individuals who revealed a passion and hobby towards technological innovations. Ergo, the second segmentation criterion is that of professional or personal passion for technology.
As Brad Miser (2003) points out, the iLife is designed for both semi-professionals as well as hobbyist. Therefore, the third segmentation criterion is given by the individuals who either work, or are