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¶ … Muldoon (2001) notes that business writing is not always done as well as it should be. She argues that good business writing should be "brief, organized, accurate and conclusive."
However, others in the field see the problem of what business writing should be as more complex. Davies and Birbill (2000) note that we may be wrong to assume that people can learn all they need to know about business writing in school (Davies & Birbill, 2000). This background knowledge and competency, called metacognition, is vitally important as it is the basis for all writing, but Davies and Birbill (2000) suspect that for some people, they need to learn how to apply those general skills to the specific needs of business writing. In addition, they note that different companies will need different kinds of writing skills. They list multiple new kinds of writing demanded in today's businesses, including for email and websites. They argue that the problem of how well business people can write may be a multifaceted problem. They suggest that learning to write in school may not translate perfectly into being able to write for business purposes after school is finished.
Davies and Burbill found research validating their point, including a study that noted a difference between writing to tell or retell information or writing that transforms knowledge (Davies & Birbill, 2000). According to Davies and Burbill's work, then, Muldoon's comments miss the mark a bit. She describes one type of business writing, but it may be that while some writing does require the traits she mentions -- brevity, organization, accuracy and conclusiveness -- may serve some kinds of writing better than others. While these points would be valuable for a presentation to clients, perhaps the purpose of some internal writing would be to raise questions rather than to answer them. The tone in web site text might differ markedly than that from information for a sales pitch or for a directive from Human Resources.
BIBLIOGRAPHY
Davies, Chris, and Birbill, Maria. 2000. "What Do People Need to Know About Writing in Order to Write in Their Jobs?" British Journal of Educational Studies 48:4, Dec.
Muldoon, Katie. 2001. "The Art of Business Writing." Direct, January.
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