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Push strategies often complement pull strategies, and activities for both work hand-in-hand to ensure that musicians are promoted intensively, both in the local and international music markets.
2. The above-mentioned promo strategies used by different Australian singers / bands in the international market are characterized by either standard / uniform or differentiated approaches. Popular Australian musicians who have successfully penetrated the international market have adopted both standardized and differentiated promo strategies to retain their fan base locally, and increase their appeal to the music market internationally.
Upon further analysis, it appears that all promotional strategies adapted by Australian musicians are differentiated across local and international markets. The differentiated or customized approach prevails because it gives musicians flexibility in promoting their music and image depending on the music market...
It allows them to retain their local following while casting a wider net to capture a bigger audience or fan base in the international music scene. Live performances have been differentiated to enable musicians penetrate different types of audiences, as is expected in music festivals, trade shows and assuming the role of support act for another musician or cause-related event. Similarly, sales and chart positions and radio airplay are also highly differentiated, since higher chart positions and heavy radio airplay are all dependent on the radio station's positioning and target market. Thus, promotion for and exposure of an Australian band or singer is dependent on the kind of music played and patronized in a radio station, which actually varies in every locality per country. Video clip broadcasting and even official websites can now be customized with the help of social networking sites, such as YouTube and Facebook,
] Younger people (18- to 34-year-olds) are much more likely to view television news as mainly interested in serving the public interest (57.5% vs. 46.7%). Creating a local brand and attracting the most viewers is the name of the game in the battle for ratings and revenues. The local newscast defines the image of the station, and now more than ever local stations need up-to-date newscasts to keep audiences tuned in.
level of public intervention in broadcasting is justified by the existence of market failures that mean, left to itself, the broadcast market would not serve the public interest as well as it could or should'. Discuss. The British Broadcasting Corporation is the key player in public service broadcasting in the UK. The organization was established in 1926 as a public corporation. The company is funded with the revenue generated from
International Broadcasting -in the U.S.A. And Abroad- It is the purpose of this work to examine and evaluate the impacts that international broadcasting has had on the cultural, political, and economical landscape of society as well as in terms of the impacts effected by law, communication, advertising or public relations. Sources for referencing in this document are explicitly academic and professional journal works. In the year 1961 America's President John F. Kennedy appointed
Mogel's #5: Carefully read the want ads in trade publications. Mogel's #6: Give thought to going to graduate school in broadcast journalism. You may not want to be a reporter as a career, but Mogel writes that journalism could "give you the edge you need to get the right job." He adds that perhaps a better idea for some individuals would be to work a couple years in radio
wireless content delivery and its implications for sport broadcasting rights fees? Over the last several years, a technological revolution has taken place in the field of consumer electronics. This is occurring through rapid shifts in the way information is provided, delivered and the formats that are available. At the heart of these changes, are the shifts to wireless devices. This is when various game consoles, computers and cell phones have
Battle in Radio Broadcasting Identify the organization's generic strategy The organization's generic strategy is important. XM strives to offer a broad and appealing means of selection for the listener. Through this, the individual pays $12.95 a month in order to have the programming as commercial free as possible. However, they also offer a family plan where one can pay $6.99 a month, so that the person can have additional radios within their