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Critical Thinking Questions
3. Describe the ways in which online retailer Amazon.com has acted strategically to maintain its position as a leading e-commerce site. What does this suggest about what it takes to be successful in e-commerce today?
Amazon.com has acted strategically by investing heavily in Information Technology infrastructure and obtaining patents for most of its technology (Tou et al., 2019). Through the use of technology, Amazon.com has managed to offer a massive catalog of books to its readers at low prices. It is easier to search for books on the website than browsing through a physical bookstore, making it more attractive to buyers. Secure online payments give customer confidence they can trust their money will be safe and that there is no likelihood of fraud taking place when they provide their card details. Amazon has been improving the customer experience through innovation and revising its business model. The use of the patented One-Click order feature enables customers to personalize their accounts and manage their orders.
To reinforce its e-book market, Amazon launched the Kindle e-reader, leading to its competitors entry with other tablets. The Kindle has allowed Amazon to sell more e-books than print, demonstrating how technology is overtaking the print world. Innovation has enabled Amazon to continue leading the online market, and the company has launched the Kindle app to be used on mobile devices, ensuring people can still purchase books from Amazon even if they dont own a Kindle e-reader. The patents obtained by Amazon ensure no other company can use the same technology giving the company the edge over its competitors.
To...…authorize the transaction even after scanning the merchants QR code.
QR code systems are contactless in that the consumer only scans the QR code and doesnt have to tap their phone on the merchant terminal. Scanning a code makes it easy to make a payment because the consumer always stays in control. The adoption of QR codes is widespread, and numerous countries are already using the system, making it easy for others to adopt it regardless of where they come from. Without hardware limitations, QR codes can offer the best method for making mobile payments wherever a person is located. Bills can be paid using QR codes by scanning the code placed on the bill. The consumer does not have to worry about entering the amount and other details, they scan the code…
References
Liu, R., Wu, J., & Yu-Buck, G. F. (2021). The influence of mobile QR code payment on payment pleasure: Evidence from China. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-11-2020-0574
Tou, Y., Watanabe, C., Moriya, K., Naveed, N., Vurpillat, V., & Neittaanmäki, P. (2019). The transformation of R&D into neo open innovation-a new concept in R&D endeavor triggered by amazon. Technology in Society, 58, 101141. https://doi.org/10.1016/j.techsoc.2019.05.005
0 technologies ((Wirtz, Schilke, Ullrich, 2010) Heavily reliant on a broad range of integration points throughout an enterprise, creating a real-time information network using collaboration technologies including Facebook-like applications (Salesforce.com Chatter) Comparable in design objectives to the structure of the knowedlge-sharing ecosystem; yet this business model is based on real-time social media data and collaboration Ideal for large, knowledge-based businesses that are growing rapidly; perfect fit for new business ventures based on consulting
" The foremost risk involved with implementation of the innovation is its rejection and for that matter, its failure. What if it does not work? What if it is not accepted? What if a better alternative is available? What if it is not cost efficient? What would be the correct and most suitable time to make the innovation public? There are many such questions associated with the implementation of innovation process. The risks involved are, namely,
Taken together, all these factors influenced by the stage a product is in relative to the industry lifecycle; influence the business model's profitability. Overall this factor influencing a business modes' profitability is the stage in the product lifecycle a product is relative to the industry. Another significant series of factors are the extent of the supply chain integration, supply chain management and supply chain planning the company has engaged in.
The lifecycle model is well-attuned to those product areas that have rapid product lifecycles and the need to continually bring new innovation into key markets. The lifecycle model of creating new ventures looks to capitalize on factors that will force a business to ascend or grow quickly over time. This is the case with Internet start-ups and the rise of e-commerce for example (Shi, Manning, 2009). The learning model
6. Business Model Evolution As the company's 2008 annual report points out, the company's business model is focused on ensuring the appropriate instruments that can help the consumers "capture, store, process, share, print and view" information. From that perspective, one can understand the core of the HP business model. However, in its medium and long-term strategy, it also needs to consider an additional factor that is likely to have an impact on
Of all future directions, the communications hub seems to make the most sense. Summary What makes Google such a powerful business model is its ability to translate customers' needs into technology that can be used to generate advertising revenue. Google's highly unique business model resists competition and being treated as a commodity as a result. What Google does very well is listen to customers, no matter how they choose to communicate