Starting a Hockey Rink Business to Promote Local Hockey
To start a sports business one has to consider the market, problem solving steps, SWOT analysis, strategic thinking, and more. This case study examines the process of starting a hockey rink business to promote local hockey, with insights from entrepreneurship and sport management. It looks at the steps needed to start up a hockey rink, the challenges, and the potential benefits for the community.
The Case
The town of Newport lacks a dedicated facility for ice hockey. To address this need, entrepreneur Alex Park decides to start a hockey rink business, to fill the need for a venue for local hockey, grow youth development through the National Hockey League Youth Association (NHLYA), and help to build up a sense of community.
Problem Solving
The first step in starting the hockey rink is problem-solving (Entrepreneur, 2024). Alex identifies the lack of ice facilities as the main problem and begins to research potential solutions. He starts...
SWOT Analysis
Alex conducted a SWOT analysis to understand the strengths, weaknesses, opportunities, and threats associated with...
Conclusion
Starting a hockey rink business in Newport involved market analysis and strategic thinking. A SWOT analysis allowed competitive advantages to be seen and showed that the business could succeed in promoting local hockey and community engagement. The affiliation with NHLYA and innovative practices supported the goal…
References
National Hockey League Youth Association. (2024). Youth Hockey Programs. Retrieved from https://www.nhl.com/community/youth-hockey
Entrepreneur. (2024). How to Start a Business. Retrieved from https://www.entrepreneur.com/
Hoye, R., Smith, A. C. T., Nicholson, M., Stewart, B., & Westerbeek, H. (2018). SportManagement: Principles and Applications. Routledge.
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