The Meller / Feder article substantiates what Banner asserted about the diseases brought by mainlanders that killed off large portions of the Hawaiian population. Indeed, between 200,000 and 400,000 native Hawaiians lived on the Islands at about the time Captain Cook (reportedly the first white visitor) arrived in 1778; by 1910, the time of the first official U.S. Census of the Hawaiian population, there were just 38,547 natives remaining. The

McDonald's Integrated Marketing Campaign This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising

Vermeulen, Freek. 2001 'Controlling International Expansion.' Business Strategy Review Vol. 12 Issue 3 pp29-36. Reynolds, Scott & Hatfield, Alcinda 1996 'Shanghai's Rising Tide of Consumerism Means Food Export Opportunities' AgExporter. [online] available at http://findarticles.com/p/articles/mi_m3723/is_n7_v8/ai_19161841 Gamble, Jos & Huang, Qihai 2007 Multinational Retailers in the Asia Pacific. [online] available at http://www.consume.bbk.ac.uk/research/gamble.html http://www.sucralose.com/uk/index.php Kage, Ben 2006. 'Sugar Industry Claims Splenda Engaged in Deceptive Advertising' NaturalNews [online] available at http://www.naturalnews.com/021026.html The PEST or PESTLE Analysis Rapidbi.com [online] http://www.rapidbi.com/created/the-PESTLE-analysis-tool.html Hoffmann,

2 Marketing Communication Objectives • Promotional Objectives: Initiate grass root, interactive, and experiential campaigns, over a six-month period, throughout the United States, to increase brand awareness, trial consumption, and long-term end-users. Target the college and college-aged segment, and college beach territories. Track consumer activity through specialized giveaways and promotions one to 1.5 years to determine the number of resulting repeat, long-term users. Aside from branding results, promotional efforts, with a budget

5% alcohol per volume being the original average proof of the original recipe of the Rum offered in either full strength or "Grog" (mixed with water) to the sailors of the British Royal Fleet. The Rum itself is available in bars and liquor stores in mainly the U.S. And Britain but is also available at the Pusser's outposts all over the world. In fact the strength changes of over the years

A fourth foundational element is the strength of the Starbucks brand itself and is ubiquity globally. As a result of rapid and well-defined strategies for opening up retail stores, Starbucks is now considered one of the most preeminent and strongest brands globally. Starbucks has generated the strength of their brand through combining high-quality coffee and tea beverages with the third-place concept to generate customer loyalty and world-of-mouth among customers and their