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, 2001; Huddleston & Unwin, 2002). How do educational facilities and other entities address these concerns? They have to recreate programs so continuing education candidates see them in a new light. They have to promote continuing education as a tool that provides indidivuals with more opportunities, whether those opportunities involve earning more money, securing a promotion or providing better quality service (Gates, Augustine & Benjamin, et al., 2001).
With regard to changes in practice behavior related to continuing education, changes in practice behavior should occur in all continuing education facilities rather than some continuing education facilities. Changes that must occur must include incorporating a more diverse selection of courses that reflect modern-day needs. Continuing education facilities must also commit to providing consumers with the best quality service possible. They must appeal to the potential student's intrinsic needs. These needs may vary. The best way to find out what students may want is to survey students. They must find out what influences a potential student to sign up for a continuing education program. Once this need is identified, the program can be shaped to align with potential student's eneds and participation may increase. This is especially the case when continuing education programs are of the highest possible quality. Programs should meet certain criteria as defined above before they offer continuing education to the masses.
Employers can also offer incentives to employees that participate in continuing education courses. They may for example, pay for the course or they may offer the candidate a promotion for completing a certain training program. Continuing education is the responsibility of professionals, employers and educational facilities alike. All need to collaborate to help improve continuing education programs so they appeal to people on a widespread basis. Employees and professionals should not see continuing education as a burden, but rather, a tool they can use to better their knowledge and their ability to serve others. Employers should also view continuing education programs as a valuable training tool they can use to enhance the
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Continuing education still has much to offer participants. Continuing education programs that are accredited and those that provide high quality programs with up-to-date information are most likely to attract new participants. Potential students must recognize the value in taking advantage of continuing education programs. Employers can help add value by attaching rewards to graduates that complete certain certificate programs. With all of these functions in place, continuing education will do what it is supposed to; that is, continuing education will enhance learning and create a greater desire for learning among service professionals and employees. Quality and value are important considerations for people involved in the continuing education field. Good quality programs are not hard to come buy. Educators might consider developing an international standard of excellence for all continuing education courses. This way, all students and professionals that take part in these courses will understand just how valuable the programs are, and can be assured of the quality of continuing education programs.
References
Gates, S.M., Augustine, C.H, Benjamin, R., Bikson, T.K., Derghazarian, E., Kaganoff, T., Levy, D.G., Moini, J.S. & Zimmer, Ron. (2001) Ensuring the quality and productivity of education and professional development activities: A review of approaches and lessons for DOD. Santa Monica: Rand.
Huddleston, P. & Unwin, L. (2002). Teaching and learning in further education:
Diversity and change. London: RoutledgeFalmer.
Jarvis, P. (2002) International dictionary of adult and continuing education, London:
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