. In your position as a marketer in a hospital, do you think Dr. Grays Facebook page is an issue that warrants your attention? Why or why not?

As a marketer, yes, Dr. Grays facebook page should warrant attention for a number of reasons. First, the behavior portrayed on the page may not reflect the values, aims, and culture of the University. Although this is her personal page, it may cause so alarm as it relates to her ability to perform the job of a surgeon. As her personal page, some discretion should be given to Dr. Gray and her personal time. What Dr. Gray does in her personal time is her own business and should not be influence by the University. However, if her behavior has an impact on her ability to perform her job when she is at work, then issues can arise. This is particularly true if Dr. Gray exhibits traits or characteristics of alcoholism. This could have grave implications not only for Dr. Gray but for the University as well....

As such, the behavior does warrant some concern, but some benefit must be given to Dr. Gray and her personal life outside of work (Ashley, 2006).

2. With reference to the Four Quadrants Model (http://www.mspguide.org/tool/four-quadrants-change-framework), where do you think this scenario should be classified and why?

This scenario falls into Quadrant 1 Spiritual and Psychological matters. Here, the quadrant is predicated on perceptions and self-awareness. This is applicable to the case study as Dr. Gray and the marketer must be self-aware of their own biases and perceptions. As a marketer, the individual must be aware of the assumptions, values, and mindsets that undermine his or her perceptions of Dr. Gray. Likewise, Dr. Gray, must also understand that as a surgeon, she has an obligation to her herself and the university to conduct herself in a much higher standard. This does not mean she should not engage in parties and fun activities. Instead she should be aware of how the videos, photos, and profanity will be perceived by her future employers and clients. As…