Apple and Dell used to compete directly against one another in the personal computer business. Apple has since moved on to become a consumer electronics powerhouse, earning most of its billions from the sale of smartphones and tablets, while Dell's business has all but stagnated, the company not even being a player in those two high-growth segments. Analysis of the financial statements of these two companies can shed light on how this bears out on the financial statements. Apple has seen a sharp increase in its operating cash flows over the past three years. In FY2009, the company earned $10.1 billion in cash flows from operations, then $18.6 billion in FY2010. FY2011, however, represented a significant increase over that amount, to $37.2 billion. This represents an increase of 100%. The company's total cash holdings on the balance sheet, however, decreased by 12.8% to $9.8 billion. The major change was in the investing activities. Basically, Apple has determined that its current level of cash is sufficient, and has taken to investing it. The company invested $102 billion in the purchase of marketable securities in FY2011, compared with $57.7 billion in FY2010. Some of these were money market, since $49.4 billion in cash came as proceeds from marketable securities. The company increased its payments for plant, property and equipment and for the acquisition of intangible assets, but these amounts pale in comparison with the cash flow that Apple generates and subsequently invests in marketable securities. Cash flow from financing activities did...
The company saw a decrease of 6.8% in cash generated from operating activities. The company did, however, increase its cash outflows on investing activities. Dell accelerated purchases of marketable securities, tripling the level of the previous quarter. Dell also had a high level of capital expenditures and spent some money on the acquisition of new businesses. In total, Dell increased its cash outflows for investing activities by 565%. The company has accelerated stock repurchases in the past two quarters, most likely to prop up the value of the company's stock. However, Dell continues to finance its investing activities in part from the issuance of debt.
The first of these was co-designed with Sony, and established the modern layout for laptop computers that has remained popular ever since. In 1994, Apple revamped its Macintosh line with the introduction of the Power Macintosh, which was based on the PowerPC line of processors developed by IBM, Motorola and Apple. Apple's operating system software was adjusted so that most software written for the older processors could run in emulation
Apple remains committed to its differentiated positioning, and that will inherently limit their share of the market. Tablets are Apple's second-largest market. The iPad was launched in fiscal 2010 and in fiscal 2011 it enjoyed 311% growth. It has now begun to emerge as a substitute for personal computers, even in the corporate market (Etherington, 2012). This has helped to drive growth. The iPad has always been a differentiated product
Dell Computers Dell Dell Computer's turnaround: Can it work? At one point in its history, Dell Computers was considered to be a paragon of mold-breaking business innovation because of the radical way in which it challenged the accepted model of the computer industry. Rather than focusing on product innovation, Dell chose instead to primarily focus upon direct-to-consumer sales (both B2B and B2C). Dell "rose to fame in the 1990s and early 2000s by
Apple Inc. The Apple II Company Background Mission & Vision Apple's Five Force Model Current Rivalry Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products Apple Inc. is the world's most formidable company. The company has grown to become one the world's most admirable companies through a deep dedication to innovation. The strategy in the last decade has revolved around the "digital hub" strategy that places the computer in the center of a
Apple is rumored to be designing a video player and accompanying video store, which will provide even more multimedia content for the digital hub. In order to insure future success, Apple only needs to continue on its current path. Steve Jobs recently announced that Apple would switch to the same Intel processors that power most other personal computers. Despite concerns from some in the technology press that the switch will
Apple needs to increase its market share for iPad 4. Product outline Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines
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