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Apple Strategy
Apple Inc. is a global technology company renowned for its ability to innovate and change the direction of the technology industry in numerous ways over the years. From the iPhone to iTunes to the iPad, it has disrupted the sector again and again, and has constantly kept competitors chasing to keep up. In one way, its success can be attributed to its strategic business and corporate-level strategies, which have positioned it to be an absolute and unquestioned leader in the market. This paper looks at Apple's business and corporate-level strategies, and analyzes its competitive environment to determine its positioning in slow-cycle and fast-cycle markets.
Business-Level Strategies
Apple operates in the technology industry, originally in the consumer electronics segment but now in many segments. This is because the most appropriate business-level strategy for Apple's long-term success is differentiation. However, Apple's core competency has been its ability to design and develop new products that have never been seen before: the iPhone was the first of its kind, for examplebasically a mini-computer for ones pocket that doubled as a phone and a camera and had other great features and superior quality. The company's products are sleek and chic, and tend to have a very user-friendly interface, with a well-thought out ecosystem of integration. This level of differentiation is truly what sets Apple apart (Heracleous, 2013). Because it is able to set itself apart so well from everyone else in the field, it can afford to charge premium prices and maintain high profit margins. At the same time, its ecosystem integration keeps everyone locked in to committing to buying Apple products: once you go Apple, you simply cannot go back. On top of all this, there is Apple's constant emphasis on research and development, which ensures that it stays ahead of its competitors in terms of product innovation. Truth be told, not every one of Apples products is a resounding successbut the company always keeps peoples eyes on the stage to see what will come next.
Corporate-Level Strategies
At the corporate level, Apple's strategy is based on the concept...…products that have established it as the industry leader.
Market Cycles
In slow-cycle markets, innovation is infrequent and competitive advantages are sustainable; in these, Apple's strong brand and ecosystem can provide a lasting edge. However, in fast-cycle markets, rapid innovation is the norm, and here is where Apple shines: its continuous investments in research and development and its focus on bringing great, new products to market have always given it the edge. Samsung might have a broader product range, and it might also have a slight edge in fast-cycle markets due to its ability to cater to a wider audience quickly. But Apple's focus on quality and innovation is what helps it succeed in both kinds of cycles, whereas Samsung can really only do well in one.
In conclusion, Apple's strategic choices at the business and corporate levels are excellent and well thought-out. The company has a great competitive environment, and it is well-positioned for long-term success. It has focused well on differentiation, and it has succeeded with the strategy of diversification and integration, and its constant innovation…
References
Campbell, A., Goold, M., Alexander, M., & Whitehead, J. (2014). Strategy for the corporate
level: Where to invest, what to cut back and how to grow organisations with multiple divisions. John Wiley & Sons.
Gupta, A., & Prinzinger, J. (2013). Apple, Inc.: Where Is It Going From Here?. Journal of
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