Personal Statement CI enables an enterprise to remain 'ahead' of its competitors. By learning about customers in a manner that transcends the surface and looks beyond the obvious, the organization is able to give superior service and value that likewise goes above and beyond what is currently offered by the market. Simply having good instincts is not enough: strategic decisions must be made in a data-driven fashion.
At present, I am a graduate student at the Information Systems Department with a 3.7 GPA. Over the course of pursuing my master's degree, I have become increasingly aware of the importance of competitive intelligence (CI) in the business world. With this in mind, I have decided to apply to the certification program in CI to enhance my current studies and marketability as an employee once I graduate.
The success of companies such as Google and Apple have proven that knowing what customers want and need -- even if they cannot fully articulate their desires -- is critical to remaining competitive in the new global marketplace. CI as a field enables businesses to analyze and understand what attributes consumers desire in a product or a service in a data-driven and analytic fashion. The organization can then use such information to develop a ...
Competitive intelligence is more than merely the gathering of intelligence on competitors, customers, and the market at large. It is the process of analyzing and understanding what types of data sets useful, and understanding how to use information to create long and short-term goals. This can be a daunting task, given the overwhelming amount of information that is available to analysts. Understanding the tools used in CI in an in-depth fashion is why I seek a deeper understanding of the field.
Studying CI at a graduate level is also required, I believe, because of…
CI enables an enterprise to remain 'ahead' of its competitors. By learning about customers in a manner that transcends the surface and looks beyond the obvious, the organization is able to give superior service and value that likewise goes above and beyond what is currently offered by the market. Simply having good instincts is not enough: strategic decisions must be made in a data-driven fashion.
Competitive Intelligence Report: Barclaycard Today, Barclaycard has grown from its relatively humble beginnings in 1966 to become one of the leading credit card companies in the United Kingdom with more than 10,000,000 cardholders as well as almost nine million cardholders abroad. Although the company has enjoyed a steady increase in the number of cardholders and Barclaycard has been a first mover in introducing new technologies into its business plan in recent
Thus, the competitive intelligence assisted the company to align its strategic plan as well as keeping executive informed about the key element of decision-making. The company also derived advantages from market intelligence advantages and the advantages assisted the company to understand the market activities and competitive market environment. Typically, Avnet also used the competitive intelligence to create a Strategic Leverage Matrix (SLM) that the company literarily plots to understand the
2. Is it ethical to send an attractive employee to a bar to "hang out" with a competitive employee in the hopes of getting information? Again, this is quite dependent upon the situation. If one "assigns" the attractive employee to participate in espionage as part of their job duty, and it is fully disclosed, then it is not necessarily unethical -- any more than sending someone to shop for a
Emerging Smart Grid A smart grid is an electrical grid that utilizes information, data analysis and communication technology to collate data from the behaviors of suppliers and consumers, as well as production, to find the most efficient, reliable, cost-effective, and sustainable way of distributing electricity. This paper is a focused on the competitive intelligence paradigm of the topic using both utility and technology vendors as examples. We find that when using a
First of all, the Internet, as well as local press and articles, will be important in defining the general characteristics of the market and consumers. Subsequently, specialty articles, edited by business organizations such as the local Chamber of Commerce will provide useful information on all the companies in a certain economic sector, namely the company's direct competitors. Relevant information in terms of the consumers can also be available from
Performance Assessment in Competitive Intelligence: An exploration, synthesis and research agenda, written by David Blenkhorn from Wilfred Laurier University and Craig Fleisher from Windsor University. The purpose of the article is to "answer the vital question -- What are the critical factors to assess competitive intelligence (CI) performance?" The research question refers to the role that competitive intelligence plays in a company's profitability. The question is interesting in that