¶ … Ecological Consciousness on the Rate of Purchase of Green Products: An Experimental Analysis of German Stores
Purposes and inquiries of this research paper
The main aims of this research paper are:
(i) To study how much the green buying activity of customers is affected by previous awareness of environmental problems and ability to identify environmental friendly commodities.
(ii) To ascertain whether customers would rather buy environmentally friendly commodities and would pay more for them if required.
In order to accomplish these aims, this study assesses the various reasons why customers buy environmentally friendly merchandise from retail outlets and correlates these reasons with their personal way of life as well as the general way of life in the German community. After thorough research, the following theories were established from supplied information sources:
H1. The customers' environmental consciousness greatly influences their buying objectives;
Retail outlet goods are not just displayed instead they are arranged to address an earlier recognized need which was broadcast via advertising thus ensuring sales are maximized (Braga Junior et al. 2015). Induced desire from targeted advertisement attempts to convert purchase objectives into active buying trend and activity. Research has shown that purpose and intentions strongly influences activity while attitude has a less pronounced effect on customers' actions (Delafrooz, Taleghani & Nouri 2014).
H2. The customers' buying objectives convert into active acquisition of green products;
Opinions develop by different views of the world and human life held by the customer, forming the basis of the value of the displayed products (Chen & Chai 2010). Opinions play a significant role in shaping customer behavior and purchase pattern in retail outlets. Good-bad, dangerous-beneficent, pleasant-unpleasant and sympathetic-antipathetic are the various scales...
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