Nike and Organizational Theories

Organizational Theories in Nike

Nike is considered the leading company in the footwear and apparel industry. Alsaffar (2020) states that it has an asset of about $26.2 billion, and its revenue is $41.3 billion. The motivational theory applies to the company. Its mission brings innovation and inspiration to its employees since they can expand their motivation (Beresin, 2010). Continuous innovation has made the products sustainable. The company has more than 74 000 employees, and it motivates them to be part of its decision-making process. The company matches the employee donations, and it offers the volunteers to pay means that it provides the employees with stability in the workplace.

In addition, the decision theory also exists in Nike, and it is mainly related to making choices based on specific alternatives. Nike makes its decisions by setting goals and analyzing the competitive environment. All the employees put the purposes of the company from different departments. They also work together to explore the competitive environment and find any gaps that they can fill to their advantage (Weirich, 2013). They also find strategies to ensure that they align with the organization\'s goals. Strategic management is vital in the organization, and Nike uses all its resources to achieve its goals effectively.