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Hunger Games Trilogy
Lions Gate Films Situation Analysis for the Catching Fire Move First of all, in regards to The Hunger Games trilogy, the first movie in the series was a blockbuster success that broke the $400 million mark in domestic sales (Orden, 2012). Therefore the company can play to this extremely loyal customer base. Furthermore, the company has performed well despite the economic downturn and its effects on the industry in general (Caris, 2012). Some of the weaknesses that Lions Gate must work to overcome are the relatively low amounts of consumer disposable income as well as the problems associated with pirating and copyright infringement.
Fans Waiting for the Hunger Games Tickets (Orden, 2012)
Business Description -- Movie Industry
motion picture industry includes about 95,000 companies with supporting 2.2 million jobs, and nearly $137 billion in total wages in 2009 (MPAA, 2011). The largest companies in the industry include household names such as the Walt Disney, Sony/MGM, Paramount, Twentieth Century Fox, Universal, and Warner Brothers. These studios are generally part of large publicly traded media companies. Although there are a large number of firms who compete in this industry, the bulk of revenues in the industry are highly concentrated: the 50 largest companies account for roughly eighty percent of total industry revenues. There a large number of firms in the industry that are target to towards various niche services including creative talent, equipment, technical expertise, and various technical production and distribution services.
The pricing strategies in this industry are largely set by industry trends. For example, production companies have little control over what they can charge for ticket prices and DVD rentals. As opposed to adjusting the price to find a sufficient demand level for their products and services, companies in this industry must use creativity and marketing to increase demand from the market. Advertising in this industry has always been on the cutting edge of marketing techniques. Most recently, social...
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2. Market Analysis
Demand is in the industry is largely driven by consumer preferences, which is also highly correlated with the state of the economy and, more specifically, on consumer disposable income. The profitability of individual companies depends on their ability to appeal to their target market. Major revenue streams for feature films include: box office ticket sales, DVD sales and rental, pay-per-view, cable, network TV,…
Works Cited
Bowles, S. (2012, March 26). 'Hunger Games' devours the competition at box office. Retrieved from USA Today: http://www.usatoday.com/life/movies/news/story/2012-03-25/box-office-hunger-games/53769322/1
Caris, C. (2012, April 23). A Hunger for Lions Gate. Retrieved from Barron's: http://online.barrons.com/article/SB50001424053111903591504577361962292271868.html
Hamilton, K., & Wagner, B. (2011). An exploration of spectacular consumption at the movies: Mamma Mia! Journal of Consumer Behavior, 375-390.
MPAA. (2011). The Economic Contribution of the Motion Picture & Television Industry to the United States. Retrieved from The American Motion Picture Association: http://www.mpaa.org/Resources/3a76ac00-6940-4012-a6e2-da9a7b036da2.pdf
Orden, E. (2012, April 27). "Hunger Games" Studio Plots Moves. Retrieved from The Wall Street Journal: http://online.wsj.com/article/SB10001424052702304811304577370074121864652.html
Getting famous is more of a curse than a blessing for many reality television show winners such as Susan Boyle. There is evidence that fame is hurting Susan Boyle. "The concern is that Boyle's mental health is being sacrificed to line the pockets of her managers, record label and various hangers on," (TheImproper). Just as with reality television, the image of the contestant is important in the Hunger Games. In
Hunger Games by Suzanne Collins: How does Katniss's role in her family affect her behavior in the Games? Analytical response essay: How does Katniss' role in her family affect her behavior in the Games? Suzanne Collins' dystopian novel The Hunger Games depicts a world whose ethical values have been turned upside down. A dystopian novel is defined as "a futuristic, imagined universe in which oppressive societal control and the illusion of
Cameras in "The Hunger Games" The story of the book The Hunger Games is one set in a post-apocalyptic North American mess that has become a single city in the Rockies ruling over twelve districts. Originally it was thirteen, but one if these was, supposedly, completely destroyed in an uprising that has happened almost a quarter century ago. The twelve remaining districts provide products so that the central city, Panem,
Lottery Hunger Games Picking children at random to be killed cruelly seems like an outlandish premise for any story, but remarkably, Suzanne Collins's 2008 novel The Hunger Games resembles Shirley Jackson's short story "The Lottery" in many ways. Both are about a cruel, senseless annual event, in which people are chosen at random in a lottery situation. The selected people face death, and their death is presented to the public as
Teen Film: The Hunger Games and Red Dawn The Hunger Games is not just a political movie than any teenage drama transcribed in the for the silver screen. Katniss Everdeen is not just trying to rescue her family but she must free an entire nation from dictatorial oppression and poverty by rebelling against the evil forces. However, Red Dawn was not that much different. It was a teen film that depicts
" Katniss also represents a girl who is coming of age. In this sense, the film could be called a bildungsroman, which is a genre that is completely opposite of "The Lottery." "The Lottery" is sheer over-the-top satire. The Hunger Games does not set out to ridicule and poke fun at human nature but highlight its good points in an increasingly demented and dystopian world. Katniss is admired for her