Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
(2013) McCain also offered no specifics as to how he would secure the border, ease nuclear threats, or restore the economy, just the statement that if elected by 2013 these problems would be solved.
While McClintock's essay stated there were six techniques by which advertisers use propaganda in their advertisements, the Obama campaign did something unexpected; they blended these techniques together. On the other hand, the McCain campaign stuck to using one technique per ad; for example the "Ayers" ad which attempted to only use the "Transfer" technique of associating Barack Obama with what the ad referred to as "domestic terrorist Bill Ayers." (Ayers) the Obama campaign's blending together of techniques meant that for one ad, there were several propaganda techniques used. The "Maverick No More" advertisement, which used "Testimonials" from other politicians such as Joe Biden, John Kerry, Tom Daschle, Hillary Clinton, and Howard Dean, provides an example. However, within these testimonials was hidden the "Name Calling" technique; where all these famous politicians made negative statements about John McCain. This ad then concluded by using the "Transfer" technique to associate John McCain directly with George Bush; in an attempt to get the audience to view John McCain as the same as Bush.
The Obama campaign did more than simply use the six technique Mclintock outlined in her essay, they improvised and adapted these techniques in new and unusual ways to create effective advertisements. The results of the election, a major win for Obama, demonstrated that this was indeed effective.
Works Cited
"2013," Foxhole Productions, John McCain 2008, From Museum of the Moving...
26 Feb. 2011.
www.livingroomcandidate.org/commercials/2008/2013
"Ayers," Foxhole Productions, McCain-Palin 2008, From Museum of the Moving Image,
The Living Room Candidate: Presidential Campaign Commercials 1952-2008.
Original air date: 10/09/08, Web. 26 Feb. 2011.
www.livingroomcandidate.org/commercials/2008/ayers-web
"Dangerous," Foxhole Productions, McCain-Palin 2008, From Museum of the Moving
Image, the Living Room Candidate: Presidential Campaign Commercials 1952-
2008. Original air date: 10/06/08, Web. 26 Feb. 2011.
www.livingroomcandidate.org/commercials/2008/dangerous
"Embrace," Obama Media Team, Obama for America, From Museum of the Moving I
mage, the Living Room Candidate: Presidential Campaign Commercials 1952-
2008. Original air date: 08/11/08, Web. 26 Feb. 2011.
www.livingroomcandidate.org/commercials/2008/embrace
"Honor," Obama Media Team, Obama for America, From Museum of the Moving Image,
The Living Room Candidate: Presidential Campaign Commercials 1952-2008.
Original air date: 09/15/08, Web 26 Feb, 2011.
www.livingroomcandidate.org/commercials/2008/honor
McClintock, Ann. "Propaganda Techniques in Today's Advertising." English 098 @
CSN.29 Oct. 2009 Web. 26 Feb. 2011.
http://english98atcsn.blogspot.com/2009/10/ann-mcclintock-essay.html
"Maverick No More," Video courtesy of the Democratic National Committee, From
Museum of the Moving Image, the Living Room Candidate: Presidential
Campaign Commercials 1952-2008. Original air date: 08/07/08, Web. 26 Feb.
2011. www.livingroomcandidate.org/commercials/2008/maverick-no-more-web
"What Kind," Obama Media Team, Obama for America, From Museum of the Moving
Image, the Living Room Candidate: Presidential Campaign Commercials 1952-
2008. Original air date: 09/10/08, Web. 26 Feb. 2011.
www.livingroomcandidate.org/commercials/2008/what-kind
Works Cited
"2013," Foxhole Productions, John McCain 2008, From Museum of the Moving Image,
The Living Room Candidate: Presidential Campaign Commercials 1952-2008.
Original air date: 05/18/08, Web. 26 Feb. 2011.
www.livingroomcandidate.org/commercials/2008/2013
http://english98atcsn.blogspot.com/2009/10/ann-mcclintock-essay.html
Propaganda It is hard to ignore the large influence and wide scoping effects propaganda and all of its branches have produced within the last 100 years. Propaganda is the suggestive information designed to influence the minds and emotional attitudes towards a certain subject, idea, relationship or individual. Often this powerful tool is used for both honorable and dishonorable means. Propaganda seems to be essential as well, as its uses has been
In this sense, during the First World War, because of the fact that the governments of the belligerent countries had to have the public support for the waging of the war, they acted in a propagandistic manner. More precisely, "under the name of propaganda or 'public information' (...) reports of reverses were suppressed or toned down. Victories were magnified. Everything was done, directly or indirectly, to keep people at
Propaganda vs. Art Propaganda may be defined as "the activity or the art of inducing others to behave in a way in which they would not behave in its absence." central question in the debate about propaganda vs. art is - can the artist be separated from the art he or she produces and to what extent is the artist complicit with the use of their artworks for propaganda purposes? Many feel
Hitler's Ideology And Propaganda All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to." Thus wrote Adolf Hitler in Mein Kampf, while serving a prison sentence in the Bavarian capital of Munich following an aborted coup that he had attempted in the fall of 1923 -- known in history as the "The Beer Hall Putsch." Another decade was
Picasso: The Image of Modern Man Picasso came to Paris from Malaga, Spain, a town known for its bull-fighters. Picasso in his less experimental days he depicted these bull fights in a number of pencil sketches that captured the flare, dynamism and thrill of the arena. However, he never content to simply reflect in a realistic way the world around him. Society was changing the very first years of the 20th
1920s / Automobile & Modern Advertising Perhaps the most famous American novel of the 1920s, The Great Gatsby by F. Scott Fitzgerald, contains two memorable images. One is the vast billboard by a car repair shop, with a pair of "blue and gigantic" eyes looking through eyeglasses -- it is an advertisement for a professional optometrist, Dr. T.J. Eckleburg. The other is the yellow car that leads to the novel's tragic