Dalit Freedom Network Mission Statement: Essay

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The reality of modern life is that everything has a carbon footprint.

This is why it is important to offset it.

In Carbonica we don't believe in emission credits or permissible levels of carbon emissions.

We believe that the only acceptable level of emissions is zero.

We also believe that trees are the only true carbon offset and Nature's very efficient method of carbon capture.

We would like to help people like you make a difference, and with Carbonica you can become a zero footprint individual and make a positive contribution to the environment.

This mission statement exhibits the opposite problem from the earlier example; it is exhaustive, but it is neither brief nor efficient. It does make clear what services the organization gives (planting trees), but it does not specify how the organization accomplishes that objective until the sixth paragraph: "Our mission is to plant trees and fund multi-story cropping and programmes of tropical forest preservation on as large a scale as possible."

It is clear from the visionary language of the mission statement that the scope of the organization's agenda is global, but the statement does not give any practical geographic boundaries for its operations, nor does it reveal where the organization is based. In fact, Carbonica is a British organization based in London whose primary theater of

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The rest of the mission statement is in reality a vision statement. It is certainly in line with the organization's beliefs and principles, but it makes it difficult to isolate what the actions of the organization are.
If I were to change this mission statement, I would shorten it considerably. I would identify Carbonica as an international organization based in London. I would delete most of the allusions to the history of global warming and the group's attitude towards carbon credits. Instead, I would include the principles that guide their actions in the statement of the actions themselves: "Because we believe that the only effective means of counteracting the devastating effects of global warming is large-scale reforestation, our mission is to plant trees -- as many as possible and as quickly as possible -- and to work to stop agricultural practices that involve stripping the rain forests."

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