Similarly, developing countries are far less likely to be interested in regulation on industries. Regulating major polluters is a primary objective of any public health campaign designed to target respiratory illnesses in particular. Because primary, secondary, and tertiary elements are complex and related to the regulatory environment, a public health campaign will be difficult to engage. There needs to be significant financial incentives for a public health campaign to work, making it important to work with local and federal officials on the basis of cost savings in worker productivity and health care. If such incentives can be quantified, it may be possible to get the cooperation of both government and the private sector. With regards to smoking culture and creating a public health awareness related to respiratory...

There are issues like personal choice, pricing of cigarettes, normativity, and smoking laws all playing into the rates of respiratory illness preventable by making different lifestyle choices. While citizens do not have direct power over the decisions their governments make related to the regulatory environment of businesses, citizens do have the power to change their attitudes and behavior related to smoking. Anti-smoking campaigns that have been successful in places like the United States can be adapted to suit the cultural norms and target markets in countries like India and China (Kent, 2008). If smoking becomes socially unacceptable, as it has throughout much of the United States, then rates of smoking will lower and subsequently, rates of mortality related to respiratory illness. Because second-hand smoke is also responsible for respiratory illness, the campaign is likely to have a net effect on mortality rates.
References

Kent, M.M. (2008). Preventing chronic respiratory diseases in developing countries PRB. Retrieved online: http://www.prb.org/Articles/2008/dcpfactsheetcopd.aspx

World Health Organization (2011). WHO Global Infobase. Retrieved online: https://apps.who.int/infobase/Comparisons.aspx