Influencer Plan
Brand
Dodge Challenger Scat Pack
Brands Image
Muscle car for American muscle car lovers. This car was built for one purpose and one purpose onlyto satisfy people for whom the average 180 horsepower vehicle is not enough. This car offers 700 horsepower. It takes the naturally aspirated, 8 cylinder engine of the Scat Pack and gives it a supercharger. No turbo lag. No hesitation. You can step on the gas and get around a slow moving minivan on the freeway without any problem whatsoever (Challenger Hellcat Forums, 2020). What crosses the customers minds when they come across the brand name is Holy cow, I have to have one of those, but man oh man does having all that horsepower make me nervous! Its a love affair. You either love them and hate themand people who love power under the hood love them (Hellcat Forum, 2019). They love the Hellcat image, they love the power the car offers, and they love the retro design and simplicity of concept.
Brands Target
Hellcat age demographics indicate that the 45-54 year old age group is most likely to be interested in the Hellcat, followed closely behind by the 35-44 year old age group and the 55-64 year old age group. In other words, this is a car that makes people feel young again. Those who just young for the first time might not be drawn to the Hellcat the same way older people are drawn to it. It offers that hint of nostalgia and that one-of-a-kind experience that reminds them of what true muscle cars used to be like.
The lifestyle of the brands target isnt really pegged to anything in particular, as power appeals to all people in all lifestyles: what the target has in common is that everyone who is drawn to the Hellcat is drawn to it for two reasonsit has more power than just about anything else on the street, and it looks retro. So it might be a family man who wants another car other than the family van for weekend cruising or the daily commute to work. It might be a retired person looking for fun. It might be a girl who enjoys the thrill of the track. It might be someone who simply appreciates the addition of the supercharger to the naturally aspirated 6 liters that already made the HEMI so awesome in the first place.
The target of this brand values quality and the Hellcat has it in spades. Windsor is known for producing quality engines, and the Hellcat HEMI comes from the Dodge plant there. They value the past and dismiss the modern eco-friendly hunks of junk made in Asia. They want real powernot some turbod-up strumpet packing 4 cylinders and 2 liters under the hood. They value things that dont mind standing out; boldness, unapologetic power, aggressive but cool styling, and quick as lightning speeds (Hellcat Forum, 2019).
Social Media Endorsement: Blog Post
So I was tired of being...
…but in the curves and through the twists and turns of windy roads it holds up better than expected. I find myself comparing it to my old 540i and guess which one Id take if given the choice between the two today?Hellcat.
Every time.
So, yeah, get yourself one like I got one. Wow the neighbors. Impress your friends. Even your significant other wont be able to help being impressed. This is a car meant to impress.
And it will impress. Trust me.
Final message?
Guys, you are gonna love the Dodge Challenger Hellcat!
This beast is no garage kitty: its a king of the jungle meant to rule the road. Get behind the wheel of a Hellcat, preferably one with a manual transmission so you can shift through the gears with the help of a third pedal, and youll never want to be anywhere else.
The deep purr of the 8 cylinder engine, the cool leather interior, the large no-frills dash, and the large hood outside all let you know youre not in Kansas anymoreyoure in the one and only Dodge Challenger Hellcat.
This engine is built in Canada and produces 700 hp at 6000 rpm. Were talking 0 to 60 in under 4 seconds.
A supercharged 6.2 liter supercharged Hemi V8 SRT hot rod with Billstein shock absorbers, six piston Brembo brakes, and that oh so cool Hellcat badge that fills every other motorist on the road with envy and shame.
The Challenger is already sufficiently cool on its own; the SRT Scat Pack with the…
References
Challenger Hellcat Forums. (2020). A Hellcat love story. Retrieved from
https://www.challengerhellcat.org/threads/a-hellcat-love-story.5072/
Hellcat Forum. (2019). Falling back in love with the Hellcat. Retrieved from
https://www.hellcatforum.org/threads/falling-back-in-love-with-the-hellcat.3431/
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