Marketing Strategy and Marketing

¶ … Marketing Strategy Hello Michelle, This email is to flesh out some of the ideas we spoke about briefly regarding the marketing strategy for Mobile Manufacturing, Inc. As we previously discussed, there are two types of tools that are dominant throughout the marketing industry at this point in time. The first of these pertains to the digital medium and relies upon the internet, online communication, and mobile technologies.

There is a considerable amount of media hype surrounding the efficacy of this approach as you are probably well aware of (Harper, 2016), and it certainly has its appeal in terms of branding and product visibility. However, as I also mentioned, conventional marketing tools that are based on television, print media, and radio advertising, etc. also have an enduring relevance.

The key to exploiting both of these approaches is to leverage them at the right time and in the right way to maximize visibility and truly resonate with our targeted customer base. At this point, digital marketing is one of the chief ways in which companies can provide thought leadership in almost any vertical industry, especially in the mobile technology space in which we operate.

People consistently look to digital media (Harper, 2016) for new ideas and the sort of novel approaches to future trends with which the rapidity of this media has always been associated. As such, there are a number of ways that we can fuel thought leadership in this space and generate the sort of interest which, once it accumulates, we can maximize by leveraging the conventional marketing methods that have illustrated time-honored efficacy in modern society.

In many cases, one can influence thought leadership by producing formal articles about the technology, tools, and methods that are the most effective in a particular industry. To this end, it is critical to place articles by subject matter experts -- such as our C. level executives, company president, and others respected for their positions and experience in the industry -- in trade journals, technology websites, and even mainstream online websites (such as Forbes, etc.) as the genesis of our campaign.

These sort of publications are read by those that are in the industry, and who are looking for the next trends to influence the mobile space. Moreover, social media plays a significant role in the effectiveness of this approach. Each article that is placed can be shared and approved of with popular social media channels such as Linkedin, Facebook, Twitter, and other such channels. These avenues are an extremely viable means of pushing our content so that it gets maximum exposure in the thought leadership space.

They are an integral part of succeeding with these sorts of articles. Additionally, we can simply pay professional writers who generate their own content in the mobile vertical to ghost write, or provide bylined articles for our executives. All it requires is a simple interview or two between the executive and the writer, and then it will be up to us to approve the content before placing it with any variety of online publications.

In such a way we engender bylined articles, blog posts, and even white papers to market our latest releases for mobile phones and their surrounding technology. Utilizing digital marketing avenues is the first stage of the strategy we should employ for our new mobile phone products. The second relies upon traditional marketing tools to achieve much more mainstream success and exposure of our brand.

After garnering initial interest among some of the main players in the mobile technologies industry, we can then exploit that interest by marketing to more mainstream audiences. These are best reached via television and print advertising. The crux of this strategy is that the more technological savvy users will become acclimated with our releases by marketing them through digital media. However, the larger audience is still accessible through television advertising in particular. Print media also produces such an effect.

Furthermore, there is a confluence of these channels that is largely represented by online advertising through channels such as Google Ads. It would be greatly advantageous to take up advertising online through these aforementioned platforms at the same time that we utilize the traditional mechanisms for advertising. The effect would help to compound that of the latter methods -- to assail the consumer with the product and its merits in a variety of channels. The foundation for this approach is rooted in.