Critical Reflection #6

Part 1: Article Summary

The article that I elected to focus on in this case is titled, The Impact of Face-to-Face Street Fundraising on Organizational Reputation, by Waldner, Willems, Ehmann, and Giles. The article was published in 2020 in the International Journal of Nonprofit and Voluntary Sector Marketing. In essence, the article authors point out that many managers in the nonprofit sector have in the past encouraged the deployment of face-to-face street fundraising as a viable approach in fundraising efforts. However, there are those who feel that this approach or technique is largely inappropriate and unpleasant. On this basis, the authors seek to establish whether this particular fundraising technique has long-term effects, and the nature of such effects. In the final analysis, the authors establish that the said approach could indeed have a negative impact on how various stakeholders view or perceive an organization. More specifically, in the words of the authors, the said negative viewpoints arise as a consequence of perceived pressure, distrust, and obtrusion, which are triggered by face-to-face street fundraising (Waldner, Willems, Ehmann, and Giles, 2020, p. 18). The findings highlighted in this case have practical applications in fundraising efforts as well as organizational reputation management. This is more so the case given that the authors clearly indicate that the way an organization is perceived by some stakeholders could be influenced by not only managerial competence and effective resource deployment, but also by the approaches it embraces in its fundraising efforts. Thus, there may be need to take into consideration other fundraising strategies in those instances where it is clear that fundraising behavior of an organization is likely to be taken into account by donors. Other techniques that could be considered are inclusive of, but they are not limited to; organizing special events, corporate partnerships, grant writing, etc.

Part 2: Use...…marketing is, thus, spoilt for choice. Some of the more popular platforms on this front are inclusive of, but they are not limited to; Facebook, Twitter, TikTok, Instagram, etc. Others platforms that could also be considered in this case are inclusive of Pinterest, Snapchat and YouTube.

In the final analysis, it should be noted that social media marketing could be instrumental for nonprofit organizations as they get to engage prospective as well as existing donors in active formats. Engagements in this case could also be real-time. This way, nonprofit organizations can address queries and make the relevant clarifications when and if they are needed. Feedback can also be offered instantly. For instance, feedback on impact of diverse projects a nonprofit organization is presently engaged in could be instrumental in the further advancement of the goal or objective for marketing. For this reason, I am of the opinion that this particular approach should be embraced going…