According to Cooper, writing in the journal Feminist Studies, the anti-abortion groups in South Dakota spent $2.65 million to defeat the proposition, and the pro-choice groups spent just $1.84 million. The anti-abortion groups ran television commercials that were "slick" but were not truthful, according to Cooper. One of the television commercials showed doctors (none of which were obstetricians or gynecologists) saying that "This measure [the anti-abortion legislation that was being challenged] does provide exceptions for the life and health of the mother." This statement "was untrue," Cooper explains. "The law did not have exceptions…" and yet the media did not challenge the honesty of the claims. Another claim made by the anti-abortion camp was that there was no need for abortions because in the new law "emergency contraception could be used for 14 days after unprotected intercourse"; Cooper notes that these medications are only effective for 72 hours after unprotected intercourse. The end result of a difficult campaign was a victory for pro-choice. Cooper adds that in order to sustain reproductive freedom in the United States "grassroots organizations should be empowered with funding and support." And when there...
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