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¶ … tested with subsequent primary research. Yiridoe et al.[footnoteRef:1], have found that consumers may choose organic food if they believe it to be safer, an issue associated with knowledge, or lack of knowledge, and stereotyping. Therefore, if assessing attitudes and intention to purchase organic food, these outcomes will be the dependent variables and influences that impact on those will be the independent variables. These may be used to frame the questions. The questions will guide the research process (Bryman & Bell, 2011). The following research questions are recommended. These breakdown the research topic different sub categories which may be assed with primary research. [1: Taken from the literature review, but not cited in the bibliography on that paper]
1. Do most consumers understand what is meant by the term organic, and does education impact on this? Does the educational background of a consumer impact on their attitude towards organic food
2. How does the understanding of organic foods impact on the purchase decision-making process
a. If educational background of a consumer impacts on attitudes, how does that impact manifest, do higher levels of education increase or decrease positive attitudes towards organic food
b. Are appositive or negative attitudes associated with subjects studied while in education? For example, are students who have had to study issues associated with food more likely to have positive attitudes?
4. Does the educational background of a consumer impact on their purchase intent of organic food.
a. Are people with a higher education more or less likely to purchase organic food?
b. Does the study of certain subjects' impact on the intention to purchase?
If there is a desire to assess culture, this may also be incorporated, but it may result in the research being too broad. If these are included, the questions may be;
5. Does national culture impact on attitudes towards organic food?
6. Does national culture impact on intention to purchase organic food?
If the research is to be undertaken using a quantitative approach there would be the ability to gather numerical data which can then be subject to hypothesis testing, allowing generalisation to be made regarding the trends and patterns of the independent variables influencing the dependent variables (Saunders, Lewis, & Thornhill, 2012). To assess the issues hypothesis need to be developed, along with null hypothesis. The tests will try to disprove the hypothesis (Bryman & Bell, 2011). Only if there is a failure to disprove null hypothesis will the hypothesis be…
References
Bryman, A., & Bell, E. (2011). Business Research Methods. Oxford: Oxford University Press.
Saunders, M., Lewis, P., & Thornhill, A. (2012). Research Methods for Business Students. London: Pearson.
Organic Foods The idea behind organic food is a good one, in that it implies there is food that is free from pesticides and other chemicals that would be found on more "standard" food. Going organic can also imply the way a type of food was raised, and how it was cared for during the process. People who buy organic produce want items that are free of residue, and people who
217+). It is not only the consumer, then, who might be affected by cost; producers also might be reluctant to grown or process organic foods unless they believed that consumers would continue to be willing to pay the price of the organic foods. Their study focuses "on the benefits associated with segregation and labelling strategies that are commonly gauged by the size of premiums consumers are willing to pay
and, for what it is worth, there are no studies that conclusively prove thus far that eating organic leads to better human health, and even if there may be some anecdotal evidence that eating organic makes people 'feel better,' such organic consumer's better health is likely rooted in their greater education about the environment, affluence, access to better quality of food, and overall wealth, a kind of correlation but
Organic Food Today's world is becoming increasingly more complex and fast-paced, which has caused many people to adopt a catch-as-catch-can attitude towards their food. We have become accustomed to receiving things instantly, hence the popularity of fast food restaurants, and we have also become accustomed to receiving larger portions of food. Food today is more processed, refined, pre-packaged, and instantly available than it ever has been at any time in
Purchase of Organic Food in Germany and Italy Descriptive Statistics Answering the Research Understanding the Term Organic The Impact of Understanding on Purchase Decisions Education and the Purchase Decision Education and Attitudes Culture and the Purchase of Organic Food Culture and the Attitude to Organic Food Evaluation The research was conducted with a sample of 50 respondents; 20 in Germany and 30 in Italy. Only questionnaires which were fully completed included in the findings analysis. All respondents were either
Organic Food Motivation Research The fiscal crisis of 2009 did not dissuade people from digging a little deeper into their noticeably thinner wallets to pay a lot more for food that they can trust. Sales of organic food rose by 5% during the global financial crisis, sustaining the trend from 2000 through 2008 when organic food sales rose 15%. The purpose of this study was to determine the primary motivational factors