Global Markets The two meals that will be analyzed in this paper are breakfast and lunch meals. The breakfast comprised of hot coffee with milk and sugar alongside hotcakes. The lunch meal has chicken pie, French fries and a cold coca-cola. The origin of the coffee beans that was used to make the coffee is Latin America, the milk is from the farms in Texas, the sugar used originated from Colombia

Global markets can have a significant impact on strategy. With globalization, there are more opportunities than ever before for firms to sell products and services around the world. Whereas in the past strategy might have been developed for local areas or at best regional areas, firms today must take into account the entire world. De Brentani (2010) notes that this can have a significant effect of product development. Global firms

Realities of Competing in Global Markets Environmental challenges associated with the transition to a global company The implementation of the global markets is a lucrative field that desires considerable attention within the transitional phases of a business. The global strategies and avenues of handling businesses are central to the future existence and survival in the market. Many local companies have been in the market for a period but have not had the

In terms of embracing change, the best example is probably the constant technological advances and development which any organization must be ready to integrate in its capacity. New technologies will often ease communication within the company and create the premises for better reaction to the market and to increased efficiency and work productivity. However, bringing about change is often what makes the difference today between leaders and followers. A leader

Penetrate Global Markets Global marketing in today's world depends upon a mix of technological and cultural understanding as Spillan (2012) points out: the "reach of the Internet to unknown places" and the "social environments that exist in global regional market segments" help to drive the global economy and the markets that exist within it. Therefore, comprehending how the Internet and various social media outlets intersect and interact with social environments,

A good market segmentation can reduce operational costs by efficiently allocating the resources to the most suitable segments, while taking under careful consideration the differences across different cultures (Hofstede et.al., 1999). The main alternative to this pricing strategy is by establishing the prices according to the local buying power. However, the customers from those countries where the company adopts a higher price may feel that this strategy is not