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Managing Organisational Change
Kotter's 8-Step model is one of the most commonly used models in change management. The model provides eight useful guidelines which can be applied to change management within the context of human resource management (HRM). This paper explores the applicability of the model to a change initiative aimed at shifting from job-based compensation to knowledge-based compensation at Dataversity. Dataversity provides digital educational and publishing services to business and information technology (IT) professionals concerned with data utilisation and management. The paper specifically demonstrates how each step of Kotter's model can be applied to the identified change situation. The role of the team would be to build further support for the change initiative, develop strategies for implementing the change initiative, and coordinate the entire process (Cummings & Worley, 2013).
The first step in the model is to create a sense of urgency (Kotter & Schlesinger, 2008). This essentially entails demonstrating to members of the organisation why the change is important as well as what could happen if the change is not implemented. The management and employees of Dataversity must understand why it is necessary to shift from job-based compensation to knowledge-based compensation. A sense of urgency can be created by initiating dialogues with staff members through meetings and other formal channels of communication (Cummings & Worley, 2013). The conversations should centre on facts, statistics, and evidence, clearly demonstrating why the status quo can no longer be tolerated. At least three quarters of the managers should be convinced that abandoning job-based compensation in favour of knowledge-based compensation is necessary.
The second step of the model entails developing a powerful guiding coalition (Kotter & Schlesinger, 2008). This involves assembling a team of capable and influential individuals to lead the change initiative. Forming a change management team ensures clarity in responsibility and accountability (Hayes, 2014). For Dataversity to successfully shift to knowledge-based compensation, a guiding team will be important. The team should have representation from diverse levels and functions within the organisation. Its members should be drawn from senior and middle-level management, and across different departments including HRM,
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An important role of the guiding team is to create a vision for the change. This constitutes the third step of the model (Kotter & Schlesinger, 2008). Creating a vision encompasses defining the direction where the organisation desires to go. The vision should be clear, understandable, realistic, and achievable (Anderson & Anderson, 2010). As a resource for data professionals, Dataversity aspires to be the number one choice. Changing the way, the organisation compensates its employees is crucial for achieving this vision. Since knowledge-based compensation rewards employees for their skills and knowledge, quality and productivity are likely to increase, placing the organisation at a better competitive advantage. Furthermore, knowledge-based compensation can result in a more flexible workforce as well as reduced labour costs. This will further boost the organisation's competitive position.
Once the vision is created, it should be clearly and thoroughly communicated to everyone in the organisation (Kotter & Schlesinger, 2008). Without clear communication of the vision, the change initiative is likely to fail. Effective communication ensures buy-in from all levels of the organisation (Anderson & Anderson, 2010). For Dataversity, the vision should be communicated using every vehicle possible -- internal memos, staff meetings, workshops, performance reviews, team building activities, and so on. Relying on multiple channels of communication will ensure that the vision stays fresh in everyone's mind. Whereas it is important for the vision to be communicated regularly, it is also vital for the management to play a front line -- it should "walk the talk." Indeed, the management should serve as a role model as far as the change initiative is concerned.
The fifth step of the model…
References
Anderson, D., & Anderson, L. (2010). Beyond change management: how to achieve breakthrough results through conscious change management. San Francisco: Pfeiffer.
Cummings, T., & Worley, C. (2013). Organisation development and change. 10th ed. Boston: Cengage Learning.
Hayes, J. (2014). The theory and practice of change management. London: Palgrave Macmillan.
Kotter, J., & Schlesinger, L. (2008). Choosing strategies of change. Harvard Business Review, 86(7/8), 130-139.
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