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Internet Marketing Plan
Product: Organic, handcrafted soap made from natural ingredients
Business & Revenue Model
The small business will be an e-commerce platform for selling organic, handcrafted soap made from natural ingredients. We will generate revenue by selling our products directly to customers through our website. The pricing strategy will focus on providing high-quality, eco-friendly products at a reasonable price point to attract environmentally-conscious consumers (Chauhan et al., 2023). The company will also offer free shipping for orders over a certain amount to encourage larger purchases.
Legal & Ethical Implication:
1. Borders and Jurisdiction: We will need to ensure that our product complies with relevant laws and regulations in each jurisdiction we sell to, including labeling requirements and customs regulations.
2. Intellectual Property: We will need to ensure that our product does not infringe on any existing patents or trademarks, and that we protect our own intellectual property.
3. Environmental Sustainability: As a business that promotes natural and eco-friendly products, we have a responsibility to minimize our environmental impact and promote sustainability.
4. Social Equity: We will ensure that our products are accessible to all customers, regardless of socioeconomic status, race, gender, or other factors.
5. Regulatory Compliance: We will need to comply with regulations set by agencies such as the FTC and FDA, including ensuring that our product is safe for use and accurately labeled.
6. Privacy and Data Security: We will prioritize the privacy and security of our customers' personal and financial information, and comply with relevant privacy laws.
Web Presence & Supply Chain
The company will establish a robust web presence by creating a user-friendly e-commerce website that provides detailed product information and an easy checkout process. It will also leverage social media platforms to promote our product and engage with customers.
In terms of supply chain, we will source high-quality, natural ingredients from sustainable and ethical suppliers. We will also ensure that our packaging materials are environmentally friendly and recyclable. We will maintain clear communication with our suppliers and regularly monitor our inventory to ensure that we have sufficient supplies to meet demand.
The marketing strategy will focus on promoting our product as an eco-friendly, sustainable alternative to mass-produced...…factors such as functionality, pricing, and how well the payment system integrates with our e-commerce platform. We found some small business e-commerce solutions online that offer various features such as catalog management, cart, payment processing, and order fulfillment.
Finally, we will consider the payment forms that we accept and how they will affect equal access for consumers. We will strive to offer payment options that are accessible to everyone, including those with limited financial means. We will accept major credit and debit cards, as well as alternative payment methods such as digital wallets and cryptocurrencies. We recognize that not everyone has access to credit or debit cards, and we will work to offer alternative payment methods to ensure that everyone has equal access to our products or services. Overall, we will take a proactive approach to security and payment in our small business internet marketing plan. We will ensure that our customers' information and financial transactions are protected and secure, and we will work to offer payment options that are accessible to everyone. By doing so, we hope to build…
References
Chauhan, S., Jhilta, P., & Bhatia, R. K. (2023). Bioproduct marketing strategies. In Basic Biotechniques for Bioprocess and Bioentrepreneurship (pp. 471-484). Academic Press.
Fedorova, S. (2021). IT outsourcing development trends. In SHS Web of Conferences (Vol. 106,p. 03004). EDP Sciences.
Hassan, M. A., Shukur, Z., & Hasan, M. K. (2020). An efficient secure electronic payment system for e-commerce. computers, 9(3), 66.
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