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PERSUASION CASE PAPER
Far too many people struggle with the getting to yes part of their dealings with others. It is easy enough to lose sight of the real objective of negotiations when confronted with opposing views that appear irrational or misguided but which are nevertheless adamantly held. Therefore, developing effective persuasive techniques represents a valuable skill for people in virtually any industry or sector at any level of their organization. To this end, the purpose of this paper is to describe which of the course reading or tutorials was the most convincing and/or presented the most useful information together with supporting rationale as well as an example of a persuasive memorandum to employees seeking to enlist their help as unpaid volunteers on their time off. Finally, a discussion concerning how the example memorandum applies the concepts from the courses background material and the respective sources of the supporting rationale is followed by a summary of the research in the conclusion.
1 - Which of these readings or tutorials was the most convincing or presented the most useful information? Explain your reasoning as to why you found this source more convincing that the others.
The comprehensive discussion of the importance of persuasive writing and how it can help people advance in their careers provided by McIntosh and Luecke (2008) was especially convincing and certainly provided the most useful information for this purpose. In fact, it was tempting to just skim through some of the chapters, particularly the introductory chapter (The Importance of Effective Communication) since their contents appeared intuitive and generally known (After all, everyone knows that effective communication is important, right?). A careful reading of the guidance provided by McIntosh and Luecke (2008), however, makes it clear that there was far more involved, particularly the potential severe pitfalls and downsides of ineffective communications. Likewise, mentally answering the review questions at the end of the chapters was a valuable exercise that reinforced what was learned.
Some of the other chapters in the McIntosh and Luecke (2008) text that I found especially useful included chapter 4 (Communicating with Different Personality Types), chapter 9 (When You Aim to Persuade) and chapter 11 (Communicating in the Multicultural Workplace). For instance, in chapter 4, rather than trying to use a one-size-fits-all approach to communicating with everyone, McIntosh and Luecke (2008) stress the importance of aligning communication styles with the types of personalities that are involved while avoiding the tendency to pigeonhole people based on first impressions...…by Cialdini (2001) by making a good case concerning why it is in the best interests of the organizations and the audience to work on their precious days off. Further, the importance of the request for weekend work is made clear by emphasizing the current backlog of orders and how it threatens the future of the company in paragraph 2 is consistent with the guidance provided by McIntosh et al. (2008). In this regard, McIntosh and his associates point out that, In the new workplace, measures of operating performance are sharedoften by posting them in common areas (p. 17). Likewise, the step-by-step manner in which the need for weekend work is introduced in paragraph 1and supported with relevant justifications in paragraphs 2 and 3 are congruent with the guidance provided by McLean (2012) and Pattison (2011).
Conclusion
Not only is effective communication an integral part of business success, it is absolutely essential in a multicultural workplace where unintentional mistakes can translate into major headaches for managers and employees alike. The resources in this course all provided useful information concerning these issues, but the McIntosh et al. (2008) text was particularly useful for my own edification and for all aspiring leaders. From this perspective, all employees can be regarded as leaders to…
References
Cialdini, R. B. (2001, October). Harnessing the Science of Persuasion. Harvard Business Review.
McIntosh, P., Davis, J. H., & Luecke, R. (2008). Chapter 9: When you aim to persuade. Interpersonal communication skills in the workplace. New York: AMA Self-Study. [EBSCO eBook Business Collection].
McLean, S. (2012). Communication for Business Success. Retrieved from https://2012books.lard bucket.org/books/communication-for-business-success/.
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