Stakeholders Roles And Strategic Goals: American Heart Association Essay

Organization Description
The American Heart Association is the oldest, and the most robust organization in the U.S. focused on fighting stroke and heart disease. It is the brainchild of six cardiologists who started it in 1924. AHA now has a membership of over 22.5 million supporters and volunteers ("About Us," 2020). The organization funds research and lobbies for the improvement of policies in the public health sector. They also avail the needed information to save lives. Our shared interest in cardiovascular health matters brings together over 33 million volunteers and over 3, 400 staff ("About Us," 2020). The organization relocated their headquarters from New York to Dallas state in 1975. They wanted it to be in a central location for ease of reach and coordination. The American Stroke Association is an offshoot of the AHA, and was created in 1997 to harmonize the organization's stroke health activities. They offer the public information relating to their health status. They take the lead in CPR training initiatives ("About Us," 2020). They provide useful information on healthy lifestyles and encourage people to adopt the same. Healthcare professionals also gain from the information given by the organization in the course of healthcare provision to their patients. They educate other professionals on the need for a concerted effort for better localities.

Mission

To be a relentless force for a world of longer, healthier lives

Stakeholders

The stakeholders of the American Heart Association incorporate donors, volunteers, and researchers.

The role of the researchers cannot be overemphasized in AHA. They are the source of new knowledge relating to cardiovascular health. The research program run by AHA is informed by 12 tenets. These were crafted by a board that constituted key stakeholders of the organization. The researchers are charged with a responsibility to share what they unravel for the improvement of AHA services and society's well-being.

AHA depends on donors. The same donors extend their assistance in strengthening the organization's ability to manage its funds effectively as a result of five factors. Allowing donors to control the money gives them power. They influence the workings of AHA, and, thus, bring forth important roles.

The organization depends on the talent and time donated by volunteers to promote a healthy world that is free from stroke and heart diseases. The volunteer teams make sure that AHA only works to meet the needs of communities. It also makes sure that the organization remains in the limelight for support from the government and the public in general. They create the ground for effective fundraising.

Short-term goals (1–4 years)

To promote cardiovascular health of all American citizens by 20% and reduce deaths occurring by the same diseases by 20%

To encourage partners and communities to embrace a well-being mindset and equity in pursuing a lifestyle that is healthy as their goal

Mid-terms goals (5–14 years)

To increase healthy life expectancy equitably beyond what is projected at the moment, i.e., 66 years to 8 at the very least for America and from 64 to at least 67 globally ("About Us," 2020)

Long-term goals (15–20 years)

To engage and encourage partners to promote equity and well-being inclusion in all policies, promote planning and investment in the course of life, while focusing on upstream indicators of health. These determiners include toxic stress reduction interventions in children and pursuing strategies that ensure sustainability through cash flows in communities with high population densities and living in poverty.

To support anti-segregation policies

To measure the drivers of a sound life expectancy and well-being through the community volunteers and avail the data to the communities.

To encourage the communities to gauge the effectiveness of their strategies on well-being, drivers of life expectancy, and encourage the improvement of strategies that yield better results in life expectancy, equity, and well-being (Angell et al., 2020).

• Select and explain your role as a stakeholder, including why this organization is important to you both personally and professionally.

Available data reveals that at present, one in three adults lives with at...…are pursued alongside those to promote economic prosperity, a sense of purpose, belonging, and other strategies that promote well-being and productivity. Health clubs and associations will help AHA to reach out to a lot more people seeking to gain enhanced status of health in the USA. If the latter is achieved, AHA will reach out to more people and create exposure.

ii. Equity at the center

The cardiovascular disease burden is clearly disproportionately spread across the U.S. There are disparities informed by gender, age, ethnicity/race, geographic location and socioeconomic standing (Barr, 2016). AHA must, however, make sure that its operations are equitable in approach and outcome. Everyone must be granted a fair chance to succeed. A lot more can be achieved about expanding healthcare and general well-being if stakeholders are made to feel that they belong and that they have a stake in the development of their communities and as individuals. Particularly, those who have previously endured segregation, discrimination and biases should be granted special attention so that they gain the most from the AHA service.

iii. Commitment to wider work

AHA has been known to be preoccupied with providing heart and brain health services to society over the years. However, there is a lot more than the organization is involved in. Evidence from the science of modern-day demonstrates that there is a lot of connectivity between minds, hearts, and bodies. It further indicates that these entities operate best in an environment that facilitates well-being in a holistic sense (Angell et al., 2020). A world such as the one ideal for well-being ensures that the important elements required for enhanced health and well-being are available for all. These include the structural and societal inputs to a healthy experience including education, housing, meaningful employment, healthy diet, water and clean air. To achieve this end, AHA and its partners should ensure that they depict a cross-section of people working in various areas around the U.S. and across the globe.

Sources Used in Documents:

References

"About Us" (2020). The American Heart Association. Retrieved from https://www.heart.org/en/about-us

Angell, S. Y., McConnell, M. V., Anderson, C. A., Bibbins-Domingo, K., Boyle, D. S., Capewell, S., ... & Huffman, M. D. (2020). The American Heart Association 2030 impact goal: a presidential advisory from the American Heart Association. Circulation, 141(9), e120-e138.

Barr, D. A. (2016). Geography as disparity: the shifting burden of heart disease.

Havranek, E. P., Mujahid, M. S., Barr, D. A., Blair, I. V., Cohen, M. S., Cruz-Flores, S., ... & Rosal, M. (2015). Social determinants of risk and outcomes for cardiovascular disease: a scientific statement from the American Heart Association. Circulation, 132(9), 873-898.

Lawrence, A. T., & Weber, J. (2014). Business and Society: Stakeholders, ethics, public policy. Tata McGraw-Hill Education.

Lopez-Jimenez, F. (2012, October). The pursuit of ideal cardiovascular health: an individual and societal challenge. In Mayo Clinic Proceedings (Vol. 87, No. 10, pp. 929-931). Elsevier.

Mozaffarian, D., Benjamin, E. J., Go, A. S., Arnett, D. K., Blaha, M. J., Cushman, M., ... & Howard, V. J. (2016). Heart disease and stroke statistics—2016 update: a report from the American Heart Association. Circulation, 133(4), 447-454.

Rehnborg, S. J., & Moore, M. (2012). Maximizing volunteer engagement. The Volunteer Management Handbook: Leadership Strategies for Success: Second Edition (pp. 103-124). John Wiley and Sons.


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