Television and America There Have Been Many Term Paper

Download this Term Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Term Paper:

Television and America

There have been many technological advances within the past sixty years that have fundamentally influenced the way that we live in the United States. Among the most influential is the invention and proliferation of the television.

Though there are other advances which, are equally important it is still the television that dominates the background noise of nearly every home. In fact most homes have more televisions than they have bathrooms. It is not unusual for television to be the single most used avenue for national and international information. "From its early position as a new medium for political coverage in the 1950s, television quickly supplanted radio and eventually newspapers to become by the early 1960s the major source of public information about politics."

This information includes political, social and popular issues that have helped shape the culture of America. It is through the influence of television and the media that politics of America have become what they are. It is through television that the civil rights movement reached so many more than it would have otherwise and it is through television that to some degree the Americanization of foreign people has occurred.

Though, television was invented in 1927, by Philo Farnsworth, (Schatzkin 2002) the proliferation of the technology did not begin to occur until the mid 1940s and early 1950s. "The introduction of television was stalled while the nation devoted its technical might to winning the Second World War, but by the late 1940s television swept the nation and the world." (Schatzkin 2002) It wasn't until the picture gained color in 1946 that the invention really exploded as something every home needed. (Bellis 2003)

There are a few striking visual messages, associated with the political that really stand out in the minds of most Americans.

From the first televised presidential debates to the near continuous television coverage of congressional activities that exists today, television has made landmark strides towards informing the people. Though, many would argue that this has all come at a price, associated with the visual image sometimes being more compelling than the political message and also the sheer cost of national campaigns given the high cost of television advertisement.

Yet, it is also clear that the world of politics in the United States would not be what it is today without the political images and information we all get form the television.

A observers have long discussed the fact that television coverage of the famous 1954 McArthur Day Parade in Chicago communicated more excitement and a greater sense of immediacy to television viewers than to those participating in the live event. The televised hearings in conjunction with Joseph McCarthy's search for communist sympathizers in the early 1950s also captured the attention of the public. (Kaid 2003)

Who can argue that the major political event surrounding the assassination of John F. Kennedy did not burn images into the minds of many people, a great deal of whom can remember exactly where they were when the news hit the television and when the famous home video was broadcast repeatedly for days.

Through television Americans have been eyewitness to state funerals and foreign wars; a presidential resignation; hearings on scandals such as Watergate, Iran-Contra, and Whitewater; triumphs of presidential diplomacy and negotiation; and innumerable other political events. (Kaid 2003)

Yet, as Kaid points out in her scholarly work "Political Process and Television," (2003) the aspect of politics which has been the most effected by television is the process of the political campaign, most specifically the presidential political campaign.

The first presidential election to see extensive use of television was the 1952 race between Dwight D. Eisenhower and Adlai Stevenson. In that campaign, Richard M. Nixon, as Eisenhower's vice-presidential candidate, "took his case to the people" to defend himself on television against corruption charges in the famous "Checkers" speech. (Kaid 2003)

Yet, the use of practical television marketing as a campaigning tactic has become one of the most important of all political process changes effected by television.

However, the most significant innovation related to the role of television in the 1952 campaign was undoubtedly Eisenhower's use of short spot commercials to enhance his television image...Not only did this strategy break new ground for political campaigning, but many observers have credited the spots…[continue]

Cite This Term Paper:

"Television And America There Have Been Many" (2003, December 07) Retrieved December 8, 2016, from

"Television And America There Have Been Many" 07 December 2003. Web.8 December. 2016. <>

"Television And America There Have Been Many", 07 December 2003, Accessed.8 December. 2016,

Other Documents Pertaining To This Topic

  • Fallacies in Advertising it Has Been More

    Fallacies in Advertising It has been more than twenty years since a relatively unknown actress named Julia Roberts stole every scene in the sleeper hit Mystic Pizza. She charmed audiences with beautiful brown eyes, a wild mop of dark hair and a smile that lit up the screen. Some of her co-stars continued their Hollywood success, most notably Vincent D'Onofrio, who stars in Law and Order: Criminal Intent. No one enjoyed

  • Social Security IT s Been More

    Social Security can be an effective tool in public personnel administration and can benefit common American a great deal if used effectively. Therefore it is imperative to look into the future prospects of the programs and remove loopholes and bottlenecks in its future implementation. Future Under the Social Security plan government is collecting more money today then it is paying out as benefits to citizens. The surplus money remains safe in

  • Television in Australia

    Television in Australia Television itself was quite an invention and made significant changes all around the world. It became common in the United Kingdom and the United States by the end of the Second World War. The American system basically had the commercial system in which government interference wasn't so pronounced. On the other hand, the British system was more government owned and dominated by BBC. The television in Australia has

  • Television & Movies Made For Television Movies

    In terms of a feature film like the Spiderman series, there is much revenue to be generated from merchandise, DVD and video sales, tie-in promotions from companies like McDonalds, and spin-off video games. Therefore, the stakes are higher. A feature film producer who has been granted a 200 million dollar budget had better deliver an audience, and deliver it in spades. A telemovie producer, however, working much faster with

  • Television Violence and Its Effect

    It seems that violence on television does contribute to aggressive behavior, yet it is important to note that television is only one of many causes of aggression (Gunter and McAleer, 1990). Many other factors unrelated to television influence violence, and the specific impact of televised violence is dependent upon age, sex, family practices, and the way violence is presented. One statement is often repeated: television has major effects on

  • Television s Effects Outside the Classroom

    In fact, the relationship between academic performance and television is not clear cut. Research has shown that children who watch a large amount of television typically do poorly in school, yet those who spend a moderate amount of time in front of the television do better than non-viewers. There is a small negative relationship between television viewing and a child's IQ. However, there are significant subgroup differences. There are

  • Television and American Pop Culture

    Cable television also opened up the medium to numerous types of television programming that had previously been excluded, simply because it could never have competed with the demand for mainstream types of programs during the same time slot. Initially, cable television was only available in the largest markets like New York and Los Angeles and it was priced out of the range of most consumers. The technology also required a cable

Read Full Term Paper
Copyright 2016 . All Rights Reserved