Pardun, L'engle and Brown (2005) Designed Research

¶ … Pardun, L'Engle and Brown (2005) designed research to test exposure rates of sexual content to later increases in sexual actions and behaviors. The study examined 3,261 participants in the seventh and eighth grades. It utilized a self conducted questionnaire where the participants evaluated the level of sexual content they were exposed to base on their reports of their favorite media content. Later analysis coded each of the top media responses in terms of a rating for the presence of exposure to sexual content.

These findings were later followed up with interviews regarding their sexual actions and behaviors. Results showed that 11% of the participants favored media programs with high levels of sexual content. Further correlation to participant interviews showed that this increase in exposure actually paralleled the increase in sexual activity. Overall, Pardun, L'Engle, and Brown (2005) showed a clear connection between exposure and later behavioral outcomes. Although the article doesn't capitalize on movie trailers specifically, the methodology can help to serve as a model for the foundation of the current research.

The proposed research is aiming to test exposure rates of movie trailers and whether that has a significant impact on rates of viewers going to the later movie. This study helps provide a way to frame research testing exposure levels and how it is linked to later action. Moreover, the study successfully used self-reporting methods, proving that the research design is appropriate. Thus, this study proves incredibly useful as a way to mold the methodology as a potential guide for the future framework of the research in question.

Article 2: Review Article Stapleton and Hughes (2005) explore the use of new innovations in computer technology in order to heighten the engagement between television audiences and movie trailers. According to their research, strategies for the production of movie trailers can greatly impact how they are received by potential audiences, well before the movie actually hits theaters. Essentially, the creative design of movie trailers can help increase overall interest, leading to the potential for more viewers when the movies are actually available to the public.

The study found that techniques using a Mixed Reality approach to the production of movie trailers, where real and virtual content are blended together in order to create a unique viewing experience that will remain memorable to potential movie goers. Stapleton & Hughes (2005) showed that using similar strategies employed in video game design, movie trailers can be more effective at capturing audience attention and encouraging a greater number of individuals to actually be interested in watching the film. The article is definitely relevant to the study at hand.

First, it presents evidence to show that movie trailers can have an impact on whether or not an individual actually goes to watch the upcoming film. By keeping viewers engaged through innovative strategies, like the use of technology and design, producers can make movie trailers more appealing and memorable to viewers, thus increasing the overall probability that those viewers will go to the theater to watch the actual.