Lifestyle Profile of the Neighborhood of University of Illinois Hospital Marketing research represents a crucial business activity, since it helps identify factors such as consumer characteristics, market size and nature, and nature of rivals, which ascertain a corporation's ability to succeed. This is generally connected with the activity of market segmentation, performed for distinguishing the diverse customer groups. This paper will offer a lifestyle profile of University of Illinois (UI) Hospital's neighborhood.

UI Health, which forms a division of the UIC (University of Illinois at Chicago), offers inclusive health care, research and education services to Illinois State residents, as well as those of other states. It includes a clinical business, which encompasses a tertiary care organization with a capacity to house 495 inpatients, 22 outpatient healthcare organizations, and a dozen Federally-Qualified MSHCs (Mile Square Health Centers). UI Health's PSA (Primary Service Area) covers two dozen neighboring localities. These PSAs are called community areas in the city of Chicago. UI hospital and a majority of its dozen MSHCs are situated in this zone (University of Illinois Health, 2016).

Research Method

UNISON Health (short for UI Survey on Neighborhood Health) was a large-scale, advanced community healthcare requirement evaluation which entailed biometric testing and face-to-face interviews in its PSA. This survey was performed in the College of Urban Planning and Public Affairs of the UIC, by its Survey Research Lab, and encompassed a random community-member sample from the two dozen localities in its PSA. A total of 454 adult subjects were enrolled via stratified probability study sampling. This sample included participants aged between 18 years and over 60 years, and was fairly representative of UI Health's two dozen community areas, having similar ethnic and racial composition. Survey questions, available in English as well as Spanish, inquired into respondents' health behaviors, accessibility and usage of healthcare services, quality of life (QOL) indicators, and disease prevalence (University of Illinois Health, 2016).

UNISON Health also gathered biometric information on respondents, including blood pressure readings, weight and height, for...

This information was, for instance, capable of revealing significant disparities between undiagnosed and diagnosed hypertension within the community, in addition to the extent of regulated blood pressure in hypertension patients (University of Illinois Health, 2016).
Databases and Findings

Demographic Characteristics

Although Chicagoan racial segregation has witnessed a decline in the last ten years, some localities within the city continue to witness high segregation. Minority group-dominated neighborhoods (i.e., largely Black, Asian or Hispanic localities) are usually faced with economic and social challenges. All but three PSA communities of UI Health have a more-than-three-quarters minority population (University of Illinois Health, 2016).

UI Health PSA communities are some among the neediest in the Chicago area. The median family income of as many as 83% of these localities is less than 47,408 dollars, which is the Chicago average. The median family income of the Largely-Black Fuller Park community is 15,516 dollars (University of Illinois Health, 2016).

Additionally, several PSA communities are characterized by lower educational attainment levels and relatively high joblessness, in comparison to the city average. All but four PSA communities have more individuals who are, at most, high school graduates, in comparison to the city average. Lastly, in all but three UI Health PSA communities, joblessness is higher compared to the total city average (University of Illinois Health, 2016).

Health Trends

According to the survey, a considerable proportion of individuals (twenty-four percent), from the community's UI Health services, lack health insurance. In terms of ethnicity/race, 30% Hispanics, 23% Blacks, and 16% Whites residing in these areas are uninsured. Focus group respondents mentioned further obstacles to healthcare access, including limited…