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Internet Marketing
Security & Payment
The security measures and payment options that will be implemented on the e-commerce website include secure payment gateway, SSL certificate, PCI compliance, two-factor authentication, and fraud detection and prevention.
First, a secure payment gateway should be integrated with the website to ensure that all transactions are safe and secure (Hassan et al., 2020). Some popular payment gateways include PayPal, Stripe, and Authorize.net.
Secondly, implementing an SSL certificate is necessary to ensure that all sensitive information such as credit card details and personal information are encrypted and transmitted securely (Hassan et al., 2020).
Thirdly, the Payment Card Industry Data Security Standard (PCI DSS) compliance is necessary for all e-commerce websites that accept credit card payments.
Fourth, two-factor authentication is an additional security feature that adds an extra layer of security to the website login process. This ensures that only authorized users can access the website.
Finally, implementing fraud detection and prevention measures is necessary to protect the website and customers from fraudulent activities.
Online Retail
Porter's Five Forces Analysis
1. Threat of new entrants: The threat of new entrants is relatively low in the e-commerce industry due to the high level of investment required to set up an e-commerce business.
2. Bargaining power of suppliers: The bargaining power of suppliers is relatively low in the e-commerce industry due to the large number of suppliers available.
3. Bargaining power of buyers: The bargaining power of buyers is relatively high in the e-commerce industry due to the large number of options available.
4. Threat of substitutes: The threat of substitutes is relatively high in the e-commerce industry due to the large number of competitors.
5. Competitive rivalry: The competitive rivalry is high in the e-commerce industry due to the large number of competitors and the low switching costs for customers.
Merchant Type
The best merchant type for this business model would be a virtual merchant. A virtual merchant is a business that primarily sells products online and does not have...…longer periods and encourages them to return. Content can include blog posts, videos, infographics, and other types of media that are informative, entertaining, and relevant to the target audience.
Generating click-throughs on links is also an essential objective. Click-throughs can be used to direct visitors to product pages, service pages, or other areas of the website that are designed to convert visitors into customers (Bhatnagar et al., 2022). To generate click-throughs, the business can use tactics such as calls-to-action (CTAs), lead magnets, and other types of incentives.
Building brand awareness is also a big objective that many businesses have for their website. A website can help to establish and reinforce a brand's identity by providing consistent messaging, visuals, and tone. To build brand awareness, this business can use tactics such as content marketing, social media marketing, influencer marketing, and other forms of advertising.
Additionally, the KPIs for online advertising and promotion would include impressions, click-through rate, page views, unique visitors, conversion rate, and customer acquisition cost. Plus, the brand…
References
Bhatnagar, A., De, P., Sen, A., & Sinha, A. P. (2022). Customer-initiated and firm-initiated online shopping visits under competition for attention: A conceptual model and empirical analysis. Decision Support Systems, 163, 113844.
Hassan, M. A., Shukur, Z., & Hasan, M. K. (2020). An efficient secure electronic payment system for e-commerce. computers, 9(3), 66.
Saad, S. B., & Choura, F. (2022). Effectiveness of virtual reality technologies in digital entrepreneurship: a comparative study of two types of virtual agents. Journal of Research in Marketing and Entrepreneurship.
Internet Marketing Strategy of Argos The purpose of this essay is to examine the Internet marketing strategy of Argos. Argos is a home retail group and market leader in retail sales of home and general merchandise. Argos reports that it is a "unique multi-channel retailer recognized for choice, value, and convenience." (Argos Website, 2011) Argos and the Online Market: Size and Growth Argos customer base is approximately 130 million and reports state that
University bulletin boards -- particularly those in the business building -- and offices would be my first target. Then I would meet with the on campus television professionals. Every school has closed circuit televisions that run looped information from slides. Who among us hasn't sat in front of one of these sets mindlessly watching the words and pictures go by? Someone would need to take responsibility for maintaining the
Key Success Factors The most critical factors for Nintendo are being able to manage the unique value proposition of their products through the Internet marketing campaign and continued marketing strategies to continually grow new sales. The ability to create a highly salable gaming platform and then use it as the catalyst for increasing online sales is evident in their financial forecasts and the findings of empirical research in this area (Binken,
Securities Regulation SECURITIES REGULARIZATIONS IN NON-PROFIT ORGANIZATIONS The ensuring of the fact that an organization is working as per regulations and is following the code of conduct, while keeping the interest of the public first, are matters which are becoming more and more complicated with the passage of time. Therefore, it can be said with some emphasis, that today one of the most basic issues of many organizations is the issue of
Security Management Strategies for Increasing Security Employee Retention Design Effective Job Characteristic Model Skill Variety Task Identity and Task Significance Autonomy and Feedback Meeting Expectations Market Competitive Package Strategies for Increasing Security Employee Retention Security employees constitute the most important component of organizational workforce. It is because; they ensure the core survival of organization and its assets. However, the ironic fact is the security employees are considered blue collar workers and their compensation packages are low (Hodson & Sullivan,
Security for Networks With Internet Access The continual process of enterprise risk management (ERM) has become an integral component of successful organizational assessment, because the process of accurately identifying various risk factors, and interpreting their potential advantages and disadvantages, ensures that a business remains capable of anticipating and addressing internal and external contingencies. The following ERM implementation plan for the security of internet-accessible networks is intended to provide a navigable framework