Service Give Consumers Information TV Shows Movies

¶ … service give consumers information TV shows movies widely criticized. A firm named ASI market Research Inc. A service called Preview House. The service hooks movie theater audiences ( Which telephone lists promises free movies) instantaneous response machine dials recording likes dislikes. Preview House The Preview House product is controversial, with arguments being raised in both its favor as well as against it. The final opinion depends mostly on the personal values, perceptions and beliefs of each and every individual.

At an objective level however, the Preview House represents an expert system, the combination of marketing and technology (Betz, 2003) and it is only a natural step in business and technologic development. In the contemporaneous business climate, customers are pivotal to the success of any economic agent. They are no longer the force buying whatever the companies produce and sell, but they are the force telling the companies what to produce and sell.

The roots of this metamorphosis are complex and include mainly the forces of globalization, the liberalization of markets, the increased access to information or the increasing competition among economic agents. Nonetheless, the trend is set and economic agents who do not identify and serve customers' needs and wants are doomed to fail. In this setting of increasing importance of customer satisfaction, firms across the globe turn to marketing tools and mechanisms by which to identify and serve the needs of their targeted consumers.

They place more and more emphasis on the research of the market and they devise a wide array of strategies in this sense. The Preview House product is yet another item that helps companies and consumers better identify and serve the individual needs. The morality of the Preview House is pegged in fact to the preferences of the audiences, such as their interest in sex topics and other issues which raise awareness in various spectators.

The product in itself is only a marketing tool and it does not create ethical and moral controversy. Regarding the second component of the expert system, this is reflected throughout the entire global community. Technological advancement is present in all aspects of both personal as well as professional life. It has redefined the way in which one spends their leisure time, but also the means in which economic agents work to attain their overall objectives.

Due to technological advancements, companies across the globe have increased operational efficiencies, have improved product quality and have improved communications with their stakeholder categories -- employees, business partners, clients, the general public and so on (Giaretta, 2011). And more recently, due to technological advancement, economic agents are better able to research, understand and serve their customers. Technology eliminates boundaries in communications, supports the collection of important data and also allows the company to better transform the knowledge input into customer benefits.

In such a setting then, the Preview House product is only one more item that uses technologic development to support the activities of economic agents. From the standpoint of the company, it is noted that the expert system is a complex concept, revealed today as a prototype. Given the level of technological development implied, it is highly possible for the Preview House to raise additional costs. This creates new dilemmas regarding the actual customer demand for the product and the organizational ability to sell it.

Such a conundrum would however be settled through future detailed technical and financial analyses. All in.