General Electric and Philips health care have persistently provided forward thinking technology that have paved the way to a safe and high quality of care to patients. They possess solid foundation and have become experts in the field of health care technology such as medical imaging, information technology, and patient monitoring systems. Both organizations focus on sustainability of health care systems and quality delivery of care to patients. In addition, both organizations strive to be the best within the industry in ensuring the delivery high quality health care to patients. In this paper, we investigate how both companies have survived over the past 10 years with the health care changes and a struggling global economy. Also investigated is how both companies have managed to sustain their quality, innovation, and safety while containing costs to health care partners so that a high quality of health care can be delivered to each and every person globally. We also investigate their corporate strategy. In this paper, we also investigate whether both companies can keep their positions with health care policy changes. The possibility of their partnership is also investigated. The problem statement

The affordable healthcare act and a turbulent economy...

Can health care organizations meet these requirements, continue to upgrade its technology, increase safety / quality, and maintain sustainability in a turbulent economy. Both GE and Philips are giants in ensuring that health care organizations are able to do all of this; however, will they continue maintain their own organizational structures. The affordable health care act and the cost containments that it requires will bring new challenges to even those who are well established within the industry.
The healthcare changes and the struggling economy

Health Care reforms that were initiated in 2010 are noted to pose one of the biggest challenges to the healthcare industry (CVENT,2012). The healthcare changes definitely have several effects on the operations of both GE Health and Philips. Both companies have survived over the years by consistently adjusting to and complying with the requirements and condition stipulated by the Healthcare reform bills. For instance, the recent changes in the health care policy through the 2010 health care reform bill have affected the operations of the companies. Certain services like Preventive Screening have to be provided at absolutely no additional cost. GE Health Choice provides preventive screening that includes screening for breast, cervical and state and colon cancer as well as routine gynecological care, immunization as well-child care' (GE,2012a). The operations of both companies were affected even more by the changed financing/funding structure (Maizel et al.,2010). In order to cope with the drastic changes and rough economic conditions, the companies had to adopt innovative and highly workable business strategies.

How both companies have managed to sustain their quality, innovation,…