Using Analytic Techniques to Add Meaning to Data
Tesla Overview
Tesla has been the purveyor of the transition into sustainable energy by manufacturing mainstream electric vehicles in the motoring industry. Tesla operates in two separate segments: automotive and energy generation and storage. The automotive segment involves manufacturing, development, design, sales, and leasing electric cars. This segment also involves rendering services, such as non-warranty after-sales vehicle services, retail merchandise, vehicle insurance, and the sale of used vehicles (Tesla, 2022). The energy generation segment involves manufacturing, installing, and leasing solar energy generation and storage products (Tiwari, 2017). After the companys IPO, the companys shares have grown exponentially with growing demand for the Tesla vehicles and increased awareness about carbon emissions from gas-powered vehicles. The changing preferences for electric cars have made Tesla the preferred vehicle of choice for people earning more than $100,000 annually.
After going public in 2010, Tesla shares surged to $23.89, a 41% increase in value, while the initial offering was at $17. A decade later, the stock prices have risen by 4,125 %, with an expansion of the companys operations and successful launch of vehicles, such as the Model S, Model 3, and the Plaid. In the last two years, the share prices have been highly volatile with the economic unpredictability that the Corona Virus pandemic has caused. The ability to offer high performance and range between recharge compared to some of its competitors, such as V.W., BMW, Ford, and G.M., has led to the acquisition of the leading market share in the electric vehicles segment at 66.3% in the last quarter of 2021 (Tesla, 2022). Notably, this has declined from 79.5% in the last quarter of 2020.
Tesla has had challenges with the production of ordered cars since it operates with a Just-in-time production philosophy, leading to delayed deliveries or releases. The lack of manufacturing capacity to meet the demand for Teslas cars has been a core challenge, making companies entering the market segment with a faster production chain pose high competition. There have been continued efforts to expand production with the investment in new manufacturing sites across the globe and an expansion of the distribution network. This expansion led to an increase in Teslas credit from $598 million in 2013 to $10 billion in 2018 (McDonald, 2021). The debt-to-equity ratio was 1.63%. Despite the burgeoning debt, the companys market valuation as of August 2019 was $38.817 billion.
The entry into the electric cars segment by seasoned car manufacturers has created familiarity with customers transitioning from gas to electric cars that Tesla as a new car manufacturer, does not enjoy. However, Tesla holds the largest market share by expanding its product line by acquiring the luxury vehicles market share (Tiwari, 2017). However, the limited access of Tesla cars for less than $100,000 annual income, enhancing the production systems to lower the cost incurred for the production of each car will make its cars more affordable...
Figure 2: Lowest Daily Share Price for TSLA, March 11th, 2021-2022
Figure 2 reveals a scatter plot of the highest stock prices of Tesla Inc. from March 11th, 2021, to March 2022. The y-axis represents dollar stock prices as the dependent variable and the duration (in months) on...
Observation of the trends in the Tesla stock is critical to inform the strategy in determining the announcements since they create demand for its stocks. The company enjoys mass attention due to the innovative technology in their cars that attracts that excitement about the company stocks and company stocks, such as the increase in the adjusted closing stock after Teslas IPO (Kolodny, 2020). The spikes in the scatter plot in the first to the third quarter in 2021 correspond to he companys announcements of new products, such as the cyber track (McDonald, 2021). Consequently, such announcements should be planned strategically to product releases rather than releases to facilitate the increase in sales and demand of its stocks. As established, to fuel its expansion, Tesla needs to fund its positions by using ever-increasing share equity or rely on long-term debt raises. In both cases, it results in diluting the earnings per share value or saddling the company with a debt to the equity that will continue to outperform its major competitors. However, investing…
References
Amason, A. (2011). Strategic Management: From Theory to Practice. Routledge.
Brigham, K. (2021). Why Volkswagen is beating Tesla in Europe. Retrieved from https://www.cnbc.com/2021/11/30/volkswagen-is-selling-more-evs-than-tesla-in-europe.html
Kolodny, L. (2020). Tesla stock is up more than 4000% since its debut 10 years ago. cnbc.com. Retrieved March 14th, 2022, from https://www.cnbc.com/2020/06/29/tesla-stock-up-4125percent-since-ipo-ten-years-ago.html.
McDonald, T. (2021). Tesla Stock: Capital Structure Analysis. Investopedia. Retrieved March 14th, 2022, from https://www.investopedia.com/articles/markets/052316/tesla-stock-capital-structure-analysis-tsla.asp.
Tesla (2022). About Tesla. Retrieved from https://www.tesla.com/about
Tiwari, J. (2017). Strategic analysis on Tesla Inc. for its Electric Cars marketing, innovations, and sustainability [Ebook]. Coventry University. Retrieved March 14th, 2022, from https://www.researchgate.net/publication/327120498_Marketing_Research_on_Tesla_Inc_-_Strategic_analysis.
Tesla Motors became a public traded company, (NASDAQ stock quote code: TSLA), earlier this year. You are the Channels Manager for Tesla Motors. How do you think Tesla has developed its distribution strategy, i.e. what were the most important things to have been considered? With the launch of the model S. sedan due in 2012, how would you further develop the distribution strategy over the next five years, and why? Tesla
Tesla Motors has a cash flow problem, which makes it vulnerable to the many larger competitors who want into the electric vehicle business. The advantage Tesla has is with its battery technology, which is vastly superior to anybody else's, and in its brand name and leadership. The in-house distribution is unique to the industry but it might be too early to determine whether this is helping Tesla or hurting it.
Tesla Motors was founded in 2003 "by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars." The company's first car, the Roadster, was launched in 2008 and the second car, the Model S, was launched in 2012. The company has been a major success since its inception, and while it still is not turning a profit, its revenues are
Tesla Case Analysis General Environment/Industry Analysis The automobile industry is changing quickly with more and more competitors entering into the EV market. Jaguar is introducing its I-Pace, a premium EV with a base model price under $70k. Audi is introducing its E-Tron Quattro E-SUV this year and an E-Tron Sportback next year. Porsche is bringing its Mission E Cross as its second EV. Mercedes plans a 2018 EQC Electric SUV. And then
Summary There are certain aspects of Tesla' s business model that distinguish it from other automakers. These manifest either in its accounting policies, or in the ways in which those policies will affect Tesla (but maybe not its competitors, even if they utilize the same policies). The direct-to-consumer sales model in particular holds influence over some policies, while the company's youth handcuffs it with respect to how it handles things like
SWOT Analysis: Tesla Motors Tesla Motors was founded in 2003 and it specializes in high-end electric vehicles. The company operates out of Palo Alto California and it has over 2000 employees. It was founded by Elon Musk who has prior success in SpaceX and PayPal. The company's goals is to accelerate the transition to electric mobility with a full range of increasingly Despite the fact that it has received loans from
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