Internet Or "The Network Of Term Paper

Length: 5 pages Sources: 20 Subject: Education - Computers Type: Term Paper Paper: #55928678 Related Topics: Advantages Of Internet, Media Censorship, Toothpaste, Internet
Excerpt from Term Paper :



As it may be inferred from the examples above, the U.S.A. is the leader when talking about online campaigns. Other countries' experiences may look poor in comparison with the American giant even if we invoke the cases of famous European democracies like Germany.

First of all, this country has a parliamentary system which explains why the parties and not the candidates are those who maintain sites. Therefore, Americans enjoy a more personal virtual relationship while Germans are only entitled to a rather collectivist approach. Despite having access to contact information, biographies, details about platforms, the party is the one which counts to a higher degree. But this seems to be the only major difference between the two countries' web sites as their main goal is providing information, an aim that has received the highest rank from Germans, on a four-point scale.

Still, unlike American candidates who are beginning to understand the importance of 'living' sites, Germans completely neglect interactivity. In the 2002 elections, member feedback ranked 1 and voter feedback ranked 0 on a scale from 0 to 4. This means that the idea of building a mutually trustful relationship almost didn't exist. Tom Carlson and Goran Djupsund suggested the following explanation: "the candidates may fear losing control of the message in an online discussion with voters, not all of them being sympathetic toward the candidate in question" (cited by Teeling, 2006).

The major advantage that the Internet offered to German campaigns was the equitable relationship it created between small and large parties. Until the emergence of political websites, larger parties were favored over smaller ones through different media regulations which established the broadcasting time proportionally to size. This obviously hindered parties lacking in dimension from conveying their political beliefs and intentions. But nowadays, thanks to web tools, small competitors can directly communicate with voters in spite of their limited financial resources which have prevented them from appearing on the same stage with larger counterparts, in the first place. Additionally, the Internet suppresses the need to establish headquarters or to attract human and financial resources for these organizations to work.

The differences between the U.S.A. And Germany are also rooted in the penetration of web access. The International Telecommunications Union has emphasized that in the U.S.A., Internet's home land, people are allowed a higher access to electronic resources than in Germany. So, in order to catch up with Americans in the e-political field, Germans should first extend online facilities among homes and businesses. Secondly, they should revise their attitude towards the electronic alternative because unlike net-addicted Americans who are one of the world's most active surfers, Germans seem rather indolent and distrustful of this new political medium (Teeling, 2006).

To conclude with, the gap existing between U.S.A and Germany derives from both mentality and logistic reasons. In this context, Germans should take measures aimed at commuting the old perception...

...

Although the Internet is not "the firestorm, but the spark," politicians should use it together with traditional media for inducing the desired perception in voters' minds.

Bibliography

1. Bandler, J., Bulkeley, M., 2004. Dean Campaign Made Payments To Two Bloggers, The Wall Street Journal, [Online], Available at http://users2.wsj.com/lmda/do/checkLogin?mg=wsj-users2&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB110566243803425942.html,[2006, December 17].

2. Brownlow, M., 2006. What is email marketing?, Email Marketing Reports, [Online], Available at http://www.email-marketing-reports.com/intro.htm,[2006, December 17]

3. Caldwell, F., 2001. E-Voter Institute Study Shows the Emergence of E-Politics, [Online], Available at http://www.gartner.com/resources/103000/103066/103066.pdf,[2006, December 17].

4. DeYoung, B., 1988. What's Relationship Marketing?, Journal of Extension, [Online], Available at http://www.joe.org/joe/1988fall/a9.html,[2006, December 17].

5. Fairley, Raney, R., 2000. Election Regulators Dismiss Complaint Against Bush Parody Site, The New York Times, [Online], Available at http://www.nytimes.com/library/tech/00/04/cyber/articles/18bush.html,[2006, December 17].

6. Glaser, M., 2003. Dean's Blog Builds Despite a Lack of Personal Input, AUSC Annenberg, [Online], Available at http://www.ojr.org/ojr/glaser/1060119435.php,[2006, December 17].

7. Greenlee, D., 2004. Presidential election goes high-tech: Targeted voter relationship marketing, WebTalk Radio Show, [Online], Available at http://www.webtalkguys.com/052204.shtml,[2006, December 17].

8. Madsen, Ph., 1998. Notes Regarding Jesse Ventura's Internet Use In His 1998 Campaign For Minnesota Governor, [Online], Available at http://www.nettime.org/Lists-Archives/nettime-l-9812/msg00038.html,[2006, December 17].

9. Suellentrop, C., 2003. Peer-to-Peer Politics: Should Howard Dean Be a Little Bit Afraid Of The Internet, [Online], Available at http://www.slate.com/id/2085610/,[2006, December 17].

10. Teeling, E., 2006. The Internet's Role in Political Campaigns, The Bivings Group, [Online], Available at http://www.bivingsreport.com/campaign/2006_campaign_study.pdf,[2006, December 17].

11. Teeling, E., 2006. How Does the U.S. Measure up? Web use by political candidates in the U.S. versus those around the world, The Bivings Group, [Online], Available at http://www.bivingsreport.com/campaign/international.pdf,[2006, December 17].

12. Winer, D., 2004. Howard Dean is not a soap bar, [Online], Available at http://davenet.scripting.com/2004/02/07/howardDeanIsNotASoapBar,[2006, December 17].

13. Wolf, G., 2004. How the Internet invented Howard Dean?, Wired Magazine, [Online], Available at http://www.wired.com/wired/archive/12.01/dean.html,[2006, December 17].

14. Lyris ListManager goes to Washington, 2006, [Online], Available at http://www.lyris.com/customers/political.html,[2006, December 17].

15. Relationship Marketing, 2006, [Online], Available at http://en.wikipedia.org/wiki/Relationship_marketing,[2006, December 17].

16. What We Can Learn about Online Politics from the 2006 Campaign, 2006, [Online], Available at http://www.epolitics.com/2006/11/08/what-we-can-learn-about-online-politics-from-the-2006-campaign/,[2006, December 17].

17. Information on Jesse Ventura, 2006, [Online], Available at http://en.wikipedia.org/wiki/Jesse_Ventura,[2006, December 17].

18. Information on blogs, 2006, [Online], Available at http://en.wikipedia.org/wiki/Blog,[2006, December 17].

19. Information on RSS file format, 2006, [Online], Available at http://en.wikipedia.org/wiki/Rss_feed,[2006, December 17].

20. Information on Howard Dean, 2006, [Online], Available at http://en.wikipedia.org/wiki/Howard_Dean#Other,[2006, December 17].

Sources Used in Documents:

Bibliography

1. Bandler, J., Bulkeley, M., 2004. Dean Campaign Made Payments To Two Bloggers, The Wall Street Journal, [Online], Available at http://users2.wsj.com/lmda/do/checkLogin?mg=wsj-users2&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB110566243803425942.html,[2006, December 17].

2. Brownlow, M., 2006. What is email marketing?, Email Marketing Reports, [Online], Available at http://www.email-marketing-reports.com/intro.htm,[2006, December 17]

3. Caldwell, F., 2001. E-Voter Institute Study Shows the Emergence of E-Politics, [Online], Available at http://www.gartner.com/resources/103000/103066/103066.pdf,[2006, December 17].

4. DeYoung, B., 1988. What's Relationship Marketing?, Journal of Extension, [Online], Available at http://www.joe.org/joe/1988fall/a9.html,[2006, December 17].


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